Celcom Axiata to bring Yonder Music service to Malaysia
By Digital News Asia November 24, 2015
- Celcom subscribers to unlimited access to over 20mil music tracks
- Yonder Music recorded new R&B-pop version of ‘Kau Ilham Ku’
CELCOM Axiata Bhd said it has signed an exclusive partnership with New York-based Yonder Music Inc that would bring its mobile subscribers a digital music service that provides ad-free access to millions of tracks to download, play and share.
Celcom subscribers will not be charged for using Yonder Music or the data they consume while using the service, the Malaysian telco said in a statement.
The Yonder Music-Celcom partnership will also benefit artistes and composers who are paid in direct proportion to how many times their tracks are played, it added.
“We are democratising the business of music,” Yonder Music founder and chief executive officer Adam Kidron.
“Currently, less than 1% of people pay to stream digital music. Yonder Music is the service of the 99%, providing a great user experience to mobile Internet subscribers at no additional cost, while ensuring that artistes and composers are paid fairly in direct proportion to the amount of times their tracks are played.
“Our partnership with Celcom, and our collaboration with local and regional artistes and record labels, will exponentially increase the market for legal digital music in Malaysia,” he added.
To celebrate the launch, Yonder Music recorded a new R&B-pop version of the Man Bai classic Kau Ilham Ku.
The track, which was produced by J-Key and Russell Curtis in New York City, Kuala Lumpur and Jakarta, features artistes such as Siti Nurhaliza, Yuna, Ariel Noah, Afgan Syahreza, Elizabeth Tan, Cita Citata, Joe Flizzow, SonaOne, Jaclyn Victor and others.
Proceeds from the track benefit the Yonder Music Trust, a non-profit that contributes to organisations providing music education and poverty alleviation.
“Celcom’s partnership with Yonder Music is a representation of us breaking forth into the next frontier,” said Celcom Axiata chief sales and marketing officer Zalman Aefendy Zainal Abidin.
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