YouAppi expands Southeast Asia office servicing Indonesia, the Philippines and Thailand
By Digital News Asia May 18, 2017
- Enables marketers to find the right mobile users at the right price with YouAppi’s OneRun
- Southeast Asia is one of YouAppi’s leading global markets in terms of app installs
YOUAPPI, a mobile growth marketing platform for premium mobile brands, on May 16 announces the expansion of the company’s Indonesia office led by country manager Anna Mareta (pic).
YouAppi, founded in 2011, is a global growth marketing platform, enabling marketers to find the right mobile users at the right price.
From discovery to user acquisition via social, video and additional channels through the re-engagement of inactive users, all with anti-fraud functionality, YouAppi’s OneRun provides an all-inclusive mobile growth solution.
YouAppi has been working with Indonesian marketers, agencies and publishers since early 2016, and now, with an expanded local office in Jakarta, the company will be better able to support the needs of local partners in Indonesia.
Mareta will lead YouAppi’s Indonesia office. She joined YouAppi in April 2016 from Adknowledge Asia Pacific. Mareta’s team will also manage YouAppi’s activities in Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The 700% growth rate achieved in 2016 in Southeast Asia has made the region one of YouAppi’s leading global markets in terms of app installs, made possible by premium global, Asian and Indonesian marketers.
Clients in Southeast Asia include Blanja, a marketplace joint venture between eBay and Telkom Indonesia, Hooq, a video on demand streaming service backed by Sony Pictures Entertainment, Warner Bros and Singtel and Tokopedia, a marketplace backed by SoftBank and Sequoia Capital.
Other YouAppi clients in Southeast Asia are in the telecommunications, utilities, entertainment, news and other categories.
YouAppi also works with publishers in Southeast Asia including PicMix and 8Elements.
"Streaming service Hooq turned to YouAppi seeking qualified Android users in Indonesia, establishing high registration rate as the target KPI for the campaign. Tapping into YouAppi’s extensive direct inventory sources utilizing OneRun’s predictive algorithms and machine learning technology, the company was able to exceed Hooq’s KPI and deliver a 130% achievement ratio," said Sandro Simanjuntak, head of Digital Marketing Hooq Indonesia.
“YouAppi has participated in fulfilling our KPI, which has enabled us to stay the #1 Shopping app in Indonesia on Google Play while also providing collaborative & passionate success management," said Ignasius Igor Rendy, Internet Marketing lead, Tokopedia.
“What attracted me to YouAppi is the company’s commitment to Asia in general, and to me and my team in Indonesia specifically,” said Mareta.
“From a superior technology platform – YouAppi’s OneRun – to technology, media and support teams around the globe ready to answer any question day or night, YouAppi is the growth marketing solution for Asia.”
“We began 2016 by committing to Asia, and after generating over 700% growth last year, we’re supporting our commitment by re-investing revenue generated in Southeast Asia to grow our team.”
By improving the mobile experience for marketers and publishers, YouAppi is enjoying strong global revenue growth driven by the company’s success in Asia. Proof of the company’s success can be found in the 16,700 campaigns run for 485 leading advertisers via 110 billion monthly impressions served around the world over the last four years.
YouAppi’s OneRun Platform offers one single point to streamline mobile media buying, combining the power of machine learning with the company's proprietary predictive algorithms which analyse over 250 terabytes of data every day.
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