Valiram selects vendor to roll out global e-commerce transformation

  • SEA’s luxury retail expert to roll out unified strategy, multichannel partners
  • Achieve regional expansion while managing stores and nine warehouses

The collaboration with Anchanto will enable Valiram to scale its multichannel efforts for its portfolio of more than 200 international brands.

Luxury goods and retail specialist, Valiram Sdn Bhd, on Friday announced its partnership with software-as-a-service (SaaS) company Anchanto, to transform and solidify its backend e-commerce and logistics operations across the Southeast Asia region, supporting more than 400 stores.

The collaboration will enable Valiram to scale its multichannel efforts for its portfolio of more than 200 international brands. Through the partnership, Valiram will leverage Anchanto's e-commerce management solutions, Wareo (Warehouse Management System) and SelluSeller (Order and Channel Management System) to scale their multichannel e-commerce backend operations across countries, warehouses, and ecosystem of e-commerce partners and technology.

“Valiram has built its reputation on the excellence of its end-to end service, expertise of the local markets, ability to upscale brand management and store roll-out, and innovative approach to offer compelling and luxurious omnichannel shopping experiences – especially post-purchase,” says Mukesh Valiram, executive director of Valiram.

“We believe we will strengthen our leadership position through the sustainability and diversity of our 360° approach to retail, and our forward-thinking. We trust Anchanto’s technology and teams will enable our pragmatic e-commerce vision and strategy, allow us to grow our sales across countries and categories, and onboard more brands while keeping the same quality insurance and values at heart,” he adds.

Acknowledging the immense value in building its online presence as a long term strategy, the 85-year company had taken its first step in online selling with the launch of, its very own flagship e-commerce store. After the success of the initiative, which also became the foundation of the company’s Covid-19 response strategy, and expertise in online brand building, the group is now poised to change the face of its e-commerce vertical.

“To expose our portfolio of brands to a wider audience, and offer them a unified experience across online and offline sales channels, we need a strong technology infrastructure. With this new collaboration, Valiram will look to achieve regional expansion while managing all its high-end stores and nine warehouses with more efficiency and productivity” adds Mukesh.

“An established and sizable business like Valiram having a rich history, and selecting us for implementing their new-age strategy, is testimony for our software platforms,” says Vaibhav Dabhade, founder & CEO of Anchanto.

“It is heartening to see such companies placing their trust in us to accelerate their growth in the digital realm. We will act as their key technological pillars and accompany Valiram across all markets, helping them with more collaboration outside the APAC region as well,” he says.

With a mission to build scalable backend operations, Valiram needed a technology partner to consolidate and standardise their digital processes while working for global brands such as Michael Kors, Tumi, Tory Burch, Victoria’s Secret, Bath & Body Works, Giuseppe Zanotti, to name a few. Anchanto's agile technology, strong expertise in the region, and rich ecosystem of integrated partners such as marketplaces, webstores, service providers, or last-mile carriers, will help Valiram to reach their goals of building lasting relationships with brands and investing in sustainable and long-term strategies.

“We have been following Anchanto’s technology for a long time. The testimonies of their platforms coupled with the proven excellence and reactivity of their support were crucial in our decision-making process,” says Sujjath Ahmed, CIO of Valiram.

Anchanto’s proprietary technology is designed to make online selling and management simple for everyone – including established retail specialists such as Valiram as well as brand principals, 3PLs, and e-commerce enablers – by managing the integration of their offline and online channels.

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