UOB works with Prudential’s to offer virtual advisory, insurance solutions

  • Claims to be the first bank in Southeast Asia to use VF2F feature
  • Entire process from financial guidance to purchasing insurance coverage done via app

UOB works with Prudential’s to offer virtual advisory, insurance solutionsUOB Malaysia announced that it has partnered with Prudential Assurance Malaysia Bhd to provide customers with a suite of insurance solutions digitally through a new virtual face-to-face (VF2F) feature on Pulse1, the insurer’s all-in-one health and wellness app. 

In a statement, UOB claimed it is the first bank in Southeast Asia to use the VF2F feature, enabling its customers to manage their insurance needs digitally and conveniently.

It said its 360 sales representatives can use the VF2F feature on the Pulse1 app to connect with their customers via chat or video call and help them with insurance advisory services including recommending life insurance products which are relevant to their needs. 

The VF2F feature also enables the bank’s customers to submit the necessary documentation and forms electronically.

As the entire process, from receiving financial guidance to applying for and confirming their insurance coverage is conducted on the app, customers can fulfil their protection and wealth planning needs in a simpler, smarter and swifter manner without visiting a branch, it added.

“We are pleased to be the first bank in the region to use the VF2F feature on Prudential’s Pulse app, thereby offering our customers the flexibility and peace of mind of seeking wealth advice from the comfort of their own home,” said Ronnie Lim, managing director and country head of personal financial services, UOB Malaysia.

“The latest digital offering is part of the bank’s continuous efforts to offer greater convenience while safeguarding the health and safety of our customers and employees.

“With more consumers using smartphones to manage their financial needs, we hope that one in every two customers will benefit from this new feature and sign up for the protection or wealth solutions that we offer together with PAMB,” he added. 

“Prudential’s purpose has always been to help people get the most out of life through protecting their health and growing their wealth. The pandemic has elevated the awareness of insurance protection and the critical need to be financially protected,” said Lee Ee Hui, senior director, partnerships distribution of Prudential.

“With this partnership, we are able to offer UOB Malaysia’s customers a secure end- to-end service anytime, anywhere through our AI-powered health app, Pulse,” he added. 


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