Tune Talk transitions to full cloud capability, enhancing agility and competitiveness in Malaysia's telco market

• Halves prepaid product development time with cloud-first approach
• Enhanced agility allows Tune Talk to match industry leaders with swift rollouts

Tune Talk, one of Malaysia’s fastest-growing Mobile Virtual Network Operators (MVNO), has officially migrated to Amazon Web Services (AWS), becoming the nation’s first fully cloud-enabled telco. This transformation enhances the company’s ability to deliver faster, more personalised services, setting a new benchmark for agility and innovation in Malaysia’s telecommunications industry.

By adopting a cloud-first approach, Tune Talk can now launch prepaid products twice as fast, reducing development time by 50%. Using AWS’s advanced analytics tools, it can leverage customer insights to create tailored plans and tariffs that meet the diverse needs of its users. The data-driven strategy turns customer feedback into actionable solutions, offering personalised experiences and targeted market initiatives to maintain competitiveness.

This enhanced agility and speed allows the company to match industry leaders, enabling rapid rollouts and ensuring it remains a strong contender in the highly competitive telco space.

"Becoming fully cloud-enabled is a monumental step for Tune Talk," said Gurtaj Singh Padda, executive director of Tune Talk. "This isn’t just about adopting new technology; it’s about delivering what our customers need, when they need it. Faster, smarter, and customer-driven solutions solidify our position as a key player in Malaysia’s telco market."

Cloud migration eliminates the need for physical servers, reducing costs and improving operational scalability. With AWS’s capabilities, Tune Talk claims a 99.999% uptime, enabled by AI tools like Amazon SageMaker, which predict and resolve potential issues proactively. 

“Customer data is securely housed in a purpose-built data lake on Amazon S3, enabling actionable insights into customer behaviour. These insights power personalised campaigns, AI-driven user experiences, and effective collaborations with partners, further strengthening Tune Talk’s competitive advantage. Cloud technology allows us to be more agile and mobile,' Gurtaj Singh added.

'Whether it’s creating innovative products, responding to customer needs, or scaling services, Tune Talk is now operating at a pace and efficiency that redefines what’s possible in the telco space,' he said.

Tune Talk is also actively exploring AWS Bedrock and generative AI capabilities to further enhance its service offerings. This builds on its commitment to predictive analytics, enabling the development of innovative solutions tailored to customer preferences and advancing customer interaction models.

'In the rapidly transforming telco industry, where operators are sharpening their focus on agility, efficiency, and the ability to offer personalised products and services at speed, this strategic move to AWS positions Tune Talk to lead the industry in customer-centric innovation as a key differentiator,' said Vikram Rao, managing director, Enterprise, AWS Asean.

'By migrating to AWS, Tune Talk gains the flexibility and scalability of the cloud and can harness the power of AI and machine learning to anticipate customer needs, optimise performance, and drive future-ready telco services, safely and securely. We are excited to support Tune Talk’s vision to scale through the power of cloud and shape the future of customer service with generative AI,' he added.

With its fully cloud-enabled infrastructure, Tune Talk stated that it is poised to lead the charge in offering smarter, faster, and more customer-centric telecommunications services in Malaysia.