Tremor Video expands to Malaysia
By Digital News Asia July 13, 2016
- Appoints Amira Sa’abana, formerly of Astro Awani, as demand director
- Buyers and sellers want more programmatic solutions for their businesses
NEW York-based Tremor Video Inc, which provides software for video advertising, has announced its entry into the Malaysian market, following its expansion into the Asia Pacific region last year with the acquisition of Australian-based TVN.
“We are proud to bring Tremor Video’s platforms to the developing Malaysia video market,” said Greg Smith, its senior vice president, Programmatic Business Development.
“We’ve seen great success in the Asia Pacific region to date, and look forward to seeing continued growth,” he added.
Malaysians are consuming video across all devices, in conjunction with their traditional television viewing, Tremor Video said in a statement.
A recent Vuclip report found that OTT (over-the-top) video was the preferred source of content because of the TV-like, high-quality viewing environment, which is also preferred by many brands for the same reason.
The report also predicts that as 3G and 4G (Third and Fourth Generation) cellular service becomes more prevalent, the average user’s smartphone data is expected to grow from 1.2GB in 2015 to approximately 9GB by 2021, largely driven by the consumption of mobile video.
To foster the adoption of Tremor Video’s platforms in Malaysia, the company has appointed Amira Sa’abana as demand director.
She was most recently at Astro Awani, where she launched digital monetisation initiatives and built a team to support the growing need of digital sales for the newsroom, Tremor Video said in its statement.
She was also responsible for developing a real-time marketing strategy to increase brand awareness during breaking news periods.
Amira holds a Bachelor of Science in Business & Economics from Lehigh University.
“Malaysian buyers and sellers are requiring more programmatic solutions for their businesses,” she said.
“There’s so much confusion in the market, and I look forward to helping them fit the pieces together to move into the future of advertising and monetisation,” she added.
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