The Edge launches property portal

  • Provides free news, data, analytics and tools to help make better decisions
  • Also introduces ‘The Edge Property’ pullout, apps for Android and iOS
The Edge launches property portal

THE property portal space in Malaysia is certainly heating up, with The Edge Media Group announcing it launched, a free property portal with proprietary news, research, data, analytics and tools, on May 7.
This comes at about the same time of the launch of another portal,, joining long-time players iProperty, PropertyGuru and The Star Media Group’s, as well as property-hunting app myRent.
In 2013, about 7,500 properties were resold within 12 months for a total gain of RM216 million (about US$61 million), The Edge Media Group said in a statement.
This means that the original owners of these properties ‘lost out’ on RM216 million in additional profits in these ‘quick flips’ by selling off too cheaply, it added.
“We believe one of our responsibilities as a media company is to promote social and economic inclusion, in leveling the playing field for the public,” said The Edge Media Group executive chairman Tong Kooi Ong.
“This means democratising information, data, analysis and tools. It is also educating the investing public. provides you with the tools to make the right decisions,” he added.
In its statement, the media group – which publishes The Edge, a premier weekly business newsmagazine – said that one of the key tools on the portal is Edge Fair Value, which gives users an indicative sale or rental price of properties by using a proprietary algorithm based on actual transaction data and adjusted listing data.
Using the analytics tools, users can find out the indicative price psf (price per square foot), indicative rental range, and indicative rental yield of properties.
Users can also check the actual sale and rental transactions in that building or on that street, what is the indicative price of surrounding properties, the facilities of the neighbourhood, explore the Hot Spots tracker to see what is trending.
They can even set a Watchlist to notify them when there are properties that match the criteria the user has set, such as price, size and location, The Edge Media Group said in its statement.
The portal also has information on new project launches from developers, an event calendar plus home-related Q&A boards where users can get expert opinions on a variety of subjects.
The Edge launches property portalIt currently covers the Malaysian and Singapore property markets, and is also available as an app for the Apple iOS and Google Android platforms.
In conjunction with the launch of, The Edge Media Group also introduced The Edge Property pullout in The Edge Financial Daily every Friday.
The company said 200,000 copies of the first edition of The Edge Property on May 8 (pic) were printed and distributed in the Klang Valley, Penang and Johor Baru.
Thereafter, 40,000 copies of the property pullout will be printed every week and distributed at selected LRT (light rail transit) stations, office buildings, malls and housing areas in the Klang Valley, the company said in its statement.
Related Stories:
Brickz launches: Another property portal, but with a difference
'Mobilising' the Malaysian rental market with myRent
Buying property online could soon be a reality
The Star’s own disruption play
New digital magazine The Edge Review seeks to fill void
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