Starbucks announces regional partnership with Grab
By Digital News Asia March 28, 2022
- Aims to deliver seamless customer experience across SEA
- Customers to enjoy personalised, convenient experiences
Starbucks has announced an integrated partnership with Grab across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
In a statement, the company said the partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network.
Additionally, customers will be able to enjoy more personalised and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts, it added.
Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March, it said.
“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific.
“Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver a positive impact in the communities we serve through the FoodShare program,” she said.
Meanwhile, Saad Ahmed, managing director, Commercial at Grab said that consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee.
“We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels.”
“We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalised, rewarding, and seamless experience to our customers,” he said.
Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders, it said.
Members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood.
In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers, it added.
Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including pay with the same e-wallet online and in-store, order online for in-store pick-up via GrabFood, Instant delivery via GrabExpress and social gifting through GrabGifts.
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