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SEEK Asia wins Dragons of Asia Awards

  • SEEK Asia received awards on an Asia Pacific and Malaysian level
  • Follows on from having bagged another industry award last July

SEEK Asia’s head of consumer marketing, strategy and insights Yoda Buyco (l) and senior marketing manager Hernando Betita.SEEK Asia, the holding company for multinational career platforms JobStreet and JobsDB, was recently recognised at the Dragons of Asia Awards Programme for its effective marketing campaigns held throughout the region.

An international marketing awards programme based in Sydney, Australia, the awards sees contestants from across the Asia-Pacific region.

This is its 21st year in Asia, and 9th year in Malaysia. 

According to WARC London (World Advertising Research Center) the awards are positioned alongside prestigious global effectiveness awards, such as the Cannes Lions and the Effies.

At the regional level, SEEK Asia won the Gold Award for Best Brand Building, Silver for Best Integrated Marketing Campaign and Black for Best Digital Campaign.

Meanwhile, at the Malaysian level, the company won Gold for Best Integrated Campaign, Silver for two awards – Best Digital Campaign and Best Relaunch – and Black for Best in Brand Building.

SEEK Asia head of consumer marketing, strategy and insights Yoda Buyco said: “This was a bold step for us as an organisation, and the biggest change for JobStreet and JobsDB in the past three decades.”

“Our aim with this ambitious ‘brand evolution’ is for both our leading brands to truly deliver on our value proposition of providing 'jobs that matter' especially to people affected by the Covid-19 pandemic,” she said. 

JobStreet and JobsDB claimed to be the most trusted job platforms in their markets – Malaysia, Singapore, Thailand, Indonesia, Hong Kong and Philippines, based on third party Jobseeker and Employer Market Surveys conducted in 2021.

SEEK Asia senior marketing manager, Hernando Betita said, “Jobs are at the forefront of the economy, and at SEEK Asia we see ourselves as front-liners of the economic recovery.

“It is a great honour to see our efforts recognised at national and APAC levels for the impact and effectiveness that we intended to deliver.

The company said its award-winning ‘Jobs That Matter’ campaign unveiled a brand-new logo and look to complement better search algorithms and more user-friendly features, to help jobseekers find gainful employment and land new careers.

The company also offered more than 80 free courses from prestigious universities and learning providers, to help jobseekers upskill themselves and prepare for emerging jobs.

In Malaysia, this resulted in people securing jobs on the JobStreet platform, more than twelve times that of its nearest competitor since the campaign was launched, the company claimed.

The recognition at Dragons of Asia and Dragons of Malaysia follows on from JobStreet having bagged another industry award for its ‘Jobs that Matter’ marketing campaign last July.

The company said it was the recipient of the prestigious APPIES Malaysia Gold Award in the category of ‘Best in Digital and Social’ and Silver Award in the category of ‘Best in Consumer and Business Services’ for its compelling campaign to provide hope for jobseekers, given the challenging employment scenario brought about by the Covid-19 pandemic.

The full list of Dragons of Asia award winners can be read here or visit  https://www.dragonsofasia.org/assets/pdf/2021-Dragons-of-Asia-The-Winners.pdf


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