SEA companies still finding it difficult to keep up in the digital world: BMC
By Goh Thean Eu April 13, 2017
- Customers know that the digital imperative is clear: Go digital or go extinct
- Asia continues to be a key focus for new CEO Peter Leav
BMC Software, one of the world's top privately-owned software maker, said that many businesses in South East Asia are still finding it difficult to keep up in the digitally-driven world.
"Many businesses in SEA are struggling to keep up in an increasingly fast-paced, mobile-first culture, with customers expecting fast, seamless and secure interactions," said BMC Software ASEAN regional director Darric Hor in an email reply recently.
Despite the struggles, the good news is that the awareness of the importance of digital transformation is growing. "Customers know that the digital imperative is clear: Go digital or go extinct," he said.
Hor added that Singapore leads Asia in terms of digital transformation. While the statement isn't entirely surprising, Hor attributed the country's success to its well-developed digital infrastructure, as well as supportive and coordinated set of government policies that support infrastructure development, business use of technology and entrepreneurship.
Today, BMC is a well-known solutions provider in the developed countries as it has helped 82% of Fortune 500 companies globally with their digital transformation journey. However, in some parts of South East Asia, its successes may not be as widely known.
To grow the awareness in the region, Hor believes that the best strategy is to continue to focus on helping its customers in their digital transformation journey, and let its customers' success speaks for itself.
"Our customers are the best spokespeople for our solutions... We understand the unique needs of businesses in the region and have worked with some of Asia's most successful businesses. With SEA's rapidly expanding economy, more businesses will be looking to replicate the success of these companies in their digital transformation journey and we are ready to help them achieve that," said Hor.
This year, Hor (pic right) and his team in SEA will be focusing in strengthening its relationships with existing customers and expanding its footprint.
"Industries of all kinds are being transformed by digital services that bring companies closer to their customers while streamlining and simplifying operations... In Asean, we will enhance our go to market alignment in 2017 by working more closely with partners to offer best-in-class approaches and solutions to help customers accelerate their digital journey," he said.
Late last year, BMC Software appointed Peter Leav as its chief executive officer. Leav succeeds Bob Beauchamp, who continues to serve as BMC Software's chairman.
According to Hor, the company remained focus on growing its Asian business under Leav's leadership.
"During Peter's first 100 days at BMC, he has spent many of those days out meeting with customers all around the world, hearing about their challenges and what we can do to better help them be successful in the digital era.
"Asia is and will continue to be an important region of focus for BMC under Peter’s leadership," said Hor.