RHB launches mobile app for motor insurance, road tax renewal
By Digital News Asia June 7, 2018
- Purchase motor insurance and road tax with a single end-to-end mobile enabled application
- Aims to generate 10% of gross written premium from the digital channel in 3 to 5 years
RHB Insurance Bhd launches “RHB Insurance Mobile App”, a simple, fast and seamless way to purchase motor insurance policy and road tax with just a single end-to-end mobile enabled application.
RHB Insurance Mobile App, allows users the flexibility and versatility to complete the purchase of their motor insurance policy in three minutes, the fastest in the financial industry.
Customers can now enjoy a seamless experience in obtaining a quotation for their motor insurance policy, and also opt to renew road tax through this app. The app empowers customers with the ability to obtain comprehensive insurance coverage for their vehicles as well as access round-the-clock auto assistance at the touch of their smartphone screens.
“We are confident the RHB Insurance Mobile App will be a catalyst in transforming the way customers purchase and monitor their insurance as well as road tax renewal with just a single app. This effort is in line with our digital transformation programme focusing on delivering value-added interactions, which will empower our customers,” said RHB Insurance managing director Kong Shu Yin.
“We have built our mobile app on a digital ecosystem that will allow our customers, our agents and other business partners to interact with one another in a seamless way. Our target is to generate 10% of our gross written premium from the digital channel in three to five years,” he added.
For the fourth quarter ended Dec 31, 2017, motor insurance remained the business’ largest contributor delivering 33% of total gross premiums.
As part of RHB Insurance’s 40th anniversary celebration, an online survey was conducted involving 2000 Malaysians, aimed at discovering whether Malaysians truly know Malaysia. The survey revealed that only 16% of respondents were familiar with the hidden gems of beautiful holiday and recreational destinations available in the country.
In view of that, RHB Insurance launched “Dah Cover Campaign”, aimed at encouraging Malaysians to obtain personal accident and travel insurance coverage, while travelling across Malaysia to discover these hidden gems.
To ensure that Malaysians are adequately covered by insurance while travelling, RHB Insurance is also offering a 40% discount on personal accident and travel insurance during this campaign period starting June 6 until Sept 4, 2018.
In addition, a 24x7 roadside assistance programme is provided in the event of a breakdown or accident for cars insured with RHB Insurance under the comprehensive coverage.
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