Renault launches first ever automotive e-store in Malaysia
By Digital News Asia February 5, 2020
- Customers can experience an end-to-end digital journey from test driving to delivery
- ‘Buy One, Get One Free’ promotion offers a free Captur subscription for any online purchase
TC EURO Cars (TCEC), the sole franchise holder of Renault vehicles in Malaysia, launched its new Renault e-Store introducing a new ‘Buy a Renault’ and ‘Subscribe’ feature on the Renault Malaysia website. The move to e-commerce is a first for the automotive industry.
Adding on from never having to visit a physical showroom with the Renault three-hour test drive offering via GoCar, customers can now enjoy ultimate convenience and a hassle-free way to buy or subscribe for a Renault through a revolutionary end-to-end digital journey.
Buying or subscribing to a car in person can be a time-consuming and tedious process. A first in Malaysia, the new Renault e-Store makes it easier by taking the entire process fully digital. From arranging for test drives to taking delivery of their Renault, customers can begin their ownership journey online, from the comfort of their own homes and at a time that is convenient for them.
To celebrate the launch of the new Renault e-Store, TCEC is extending a ‘Buy One, Get One Free’ offer for the first 50 customers who purchase online. Each of these early bird online customers will receive a free six-month subscription for the versatile Captur lifestyle crossover. The subscriptions are transferable within family members.
“We are proud to be an e-commerce first automotive brand. With the new Renault e-Store and more new offerings to come, we believe that we are leading the charge in digitalising the customer journey and at the same time disrupting the industry,” said TC Euro Cars chairman Nicholas Tan.
Applicable to all Renault models available in Malaysia, ‘Buy a Renault’ offers several convenient features in the process of buying a new vehicle.
Launched in August 2019, Renault has taken Renault Subscription a step further so customers can now complete their transactions online.
Customers will be able to drive away with their brand-new Renault vehicle within 14 days from the date of payment (depending on the model).
Additionally, for customers who opt for the Switch Plan, they can also request and manage their Switch vehicles online. The Subscription Switch Plan offers total flexibility and allows users to switch between Renault models depending on the customer’s needs.
Customers can also request for test drives at their preferred Renault showroom online via the Renault Malaysia website.
Specific for the Captur, customers can even arrange for a hassle-free, pressure-free three-hour test drive without an accompanying sales person. Made available through TCEC’s partnership with GoCar, this unique test drive experience is available at more than 250 locations nationwide.
The Renault E-Store is designed for today’s consumers and epitomises Renault’s ‘Easy Life’ value proposition – a commitment to making life easy for customers through the brand’s contemporary line-up of vehicles as well as all other aspects of the ownership journey.
The Renault E-Store is part of Renault’s transformation journey, which culminates with a small number of physical Renault stores available as galleries, showcases and information centres where customers can learn about the company's products, service their Renault vehicles and buy Renault merchandise.
Renault’s line-up of vehicles in Malaysia include the high-performance Megane R.S. 280 CUP sports hatch, the flagship premium Koleos large SUV and the versatile Captur lifestyle crossover.