Pertama Digital appoints Aiza Azreen as CEO

  • Aiza helped pioneer cashless ecosystem Boost, aims to repeat that now
  • Bursa listed Pertama Digital targets US$122mil revenue in next 2-3 years

Pertama Digital appoints Aiza Azreen as CEO

Pertama Digital Bhd has appointed Aiza Azreen Ahmad (pic, below) as its chief executive officer effective 25 November, based on its announcement to Bursa Malaysia.

Pertama Digital appoints Aiza Azreen as CEOAiza Azreen is no stranger to the govtech and fintech scene. She previously held various leadership positions in Malaysia and Australia, including digital services, fintech and banking, software development and investment management.

More prominently, she was involved in pioneering Malaysia’s cashless ecosystem with Boost eWallet, as well as transforming Bank Rakyat and Media Prima to achieve digital readiness.

Pertama Digital feels a great fit for Aiza. “Having worked in both financial services and digital industry, and tasked to create products and services combining both, my passion lies in building an ecosystem that is inclusive and solving the pain points of Malaysians in their day to day life,” she tells Digital News Asia.

“I have seen first-hand how digital solutions empower people and businesses, and to a certain extent the gig economy. This is why I said yes to Pertama. The alignment of my aspirations to the company’s attracted me to take up this challenge.”

“We are delighted to welcome Aiza Azreen as the CEO of Pertama Digital. With her expertise in venture building digital businesses, strategic leadership and execution, we believe she will help the company in growing our presence in both the local and ASEAN markets,” says Pertama Digital’s executive director Sabri Ab Rahman.

Pertama Digital is targeting a revenue of US$122 million (RM500 million) in the next two to three years. Through its portfolio company, DAPAT Vista (M) Sdn Bhd, Pertama Digital is expected to launch the MyPay mobile app in 2021 as part of its B2C push.

MyPay is described as a government digital services platform for secure, easy and fast check-and-pay transactions with government agencies, among other features. Key services that MyPay covers include information retrieval and payment for driving licence expiry, polling station location for general elections, National Higher Education Fund Corp (PTPTN) student loans, local council and police summons, assessment and quit rent, and insolvency.

To date, Pertama Digital through DAPAT Vista has launched eJamin, the digital bail payment solution deployed in the ASEAN region. eJamin, developed in compliance with current judicial procedures and banking regulations, is used in criminal courts throughout Malaysia, with the aim of reducing the bail process from hours to a only a few minutes.

The organisation is also championing a coin conversion initiative as part of efforts towards nurturing a cashless society. The initiative will eventually allow users to convert coins into digital credits, thus bringing idle coins back into circulation in the economy.

Going forward, Aiza intends to take Pertama Digital into a more prominent role in the digitisation of the country.

“Pertama Digital nurtures, inspires and invests in technology that allows Malaysians ease in acquiring information and making transactions for government services. Covid-19 has accelerated the need for digitisation and we hope to play actively in this new norm,” she says.


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