Oracle to set up its Digital Sales Hub in Malaysia

  • Plans to hire 200 employees for the Oracle Digital Sales Hub
  • The hub, located in Kuala Lumpur, will serve customers from 23 countries

Oracle to set up its Digital Sales Hub in Malaysia

ORACLE Corp, one of the top software companies globally in terms of revenue, has decided to build one of its five state-of-the-art Digital Sales Hub in Malaysia.

The Oracle Digital Sales Hub, which will be located in Kuala Lumpur, is expected to be fully operational in a few months. Once up and running, the centre will be serving customers from 23 countries.

These countries include those in South East Asia (11 countries), Australia, New Zealand, Nepal, Bhutan, Sri Lanka, Pakistan, Bangladesh, Maldives, Taiwan, South Korea, China and India.

"We have the renovation plan underway to build the state-of-the-art digital sales hub. It will come with the latest collaborative software that will change the way we interact with customers.

"We are not talking about the traditional medium of telephone or email. We are talking about video, social listening, digital marketing, digital algorithm, and others," said Matt Hall, Oracle's General Manager for Digital Sales Overlay, in an interview with Digital News Asia in Kuala Lumpur recently.

"It will be exciting times ahead."

The game plan 

Oracle to set up its Digital Sales Hub in Malaysia

Oracle's plan to transform and digitise its sales operations was mainly aimed at providing simple, personalised and effective sales experience for its customers. The plan involves building five Oracle Digital Sales Hubs throughout Asia Pacific. 

In order to service and engage with customers from the 23 countries, Oracle will be hiring over 200 people for the sales hub. 

"We picked KL and Malaysia as the central location based on its cultural diversity and the skill set that are available in Malaysia," Hall (pic, above) said.


The recruitment process has begun, and Oracle Malaysia's country manager Fitri Abdullah said that it has identified 30-40% of the people it intends to hire.

Besides creating new jobs in Malaysia, the sales hub will also be a driver to grow the adoption rate of cloud technologies among the small and medium enterprises.

The setting up of the digital sales hub will also allow Oracle to better penetrate a market that many large tech vendors may be neglecting -- the small and medium enterprises (SMEs). With the digital sales hub, SMEs will be able to get a wide range of Oracle's solutions with just a click of the button -- from its infrastructure-as-a-service (IaaS) solutions, platform-as-a-service (PaaS) solutions to software-as-a-service (SaaS) solutions.

"With the cloud story we have today, we can go to the mid market segment and lower mid market in various region," Fitri said.

How it will benefit Oracle in the long-term?

Oracle to set up its Digital Sales Hub in MalaysiaThe setting up of the Oracle Digital Sales Hubs is part of the company's overall cloud strategy. 

Today, there are growing number of software providers offering their solutions via the cloud platform and end users/ customers appears to be keen on using these services based on a subscription model, as opposed to purchasing the software licenses. 

In order to be more relevant to its customers and potential customers, Oracle would also need to adapt to market's needs and demands.

"As part of the digital transformation, Oracle is on the journey as well. Today, we are the fastest growing cloud company globally, we are on the journey to become number one.

"So this means we also have to transform the way we do our selling, going from the complex value base engine to a value velocity based engine... The aim is to extend our reach and to amplify our cloud story," said Fitri (pic, right).

So far, the company's cloud strategy seems to be showing promising progress.

During the Oracle's fiscal first quarter ended August 31, 2016, the group's revenue rose 2% at US$8.6 billion. The growth were mainly driven by its cloud revenue -- which jumped 59% at US$969 million.

During the quarter, its on-premise software revenue (which include new software licenses, software license update and product support) fell marginally at US$5.82 billion (versus US$5.84 billion same quarter a year ago). Also, its hardware revenue fell 12% at US$996 million during the quarter.

While its on-premise software business still commands a big chunk of the company's total revenue, it is believed that the company's cloud revenue could one day be the main revenue contributor if demand continues to grow.


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