Maxis goes all in for Cloud, partners Google Cloud to speed its data analytics, AI and Machine Learning capabilities

  • Aims to integrate data analytics into entire org, grow data analytics capabilities
  • Establishes its Big Data and Advanced Analytics and AI Centre of Excellence

A key part of Maxis' motivation to accelerate its data analytics capabilities is the belief that this will help it deliver an unmatched personalised experience for its customers.

Maxis has announced that it is working with Google Cloud to integrate data analytics into every facet of its business – from consumers to enterprise, network, retail channels and employees. The leading telco’s digital analytics transformation programme entails transitioning 100% of its business intelligence, data analytics and machine learning on-premise workloads to the cloud to deliver timely and secure insights, making Maxis one of the first in the Southeast Asian (SEA) region to achieve this. At the same time, Maxis has also established its Big Data and Advanced Analytics and AI Centre of Excellence with skilled data scientists and commitment programmes.

Commenting on the developments, Morten Bangsgaard (pic), Maxis Chief Technology and Information Officer, says “Digital transformation touches every part of the company and our success comes from blending strong in-house skills with an ecosystem of world-class technologies and partners like Google Cloud.”

Maxis goes all in for Cloud, partners Google Cloud to speed its data analytics, AI and Machine Learning capabilitiesHe adds that the transformation is a top-down driven initiative, embraced by the entire organisation, “in line with our Customer First mindset and our ambition to be Malaysia’s leading converged solutions company.”

Bangsgaard also stresses that Maxis has every intention to keep strengthening its analytics capabilities as it becomes a more agile and digital Maxis.

“More than ever, businesses need to make real-time, data-driven decisions in order to enhance customer service, gain speed to market and boost their competitive advantage. Our collaboration will see Maxis breaking down data silos and gaining critical business insights from a single pane of glass so they can meet business goals and fuel data-led innovation across the organisation,” said Rick Harshman, managing director, Google Cloud.

Initiated as the organisation’s Data Analytics cloud partner of choice, Maxis is leveraging the latest and best-in-class Artificial Intelligence and Machine Learning (AI/ML) innovation from Google Cloud, as well as a plethora of Google Cloud partners’ technology solutions. The platform’s scalable cloud provides a cost-effective approach for future expansion to support Maxis’ growing business needs, especially in managing the massive surge of data in a more timely manner.

Maxis will also be working with Google Cloud to roll out a curated career development programme to build deep technical knowledge and in-house expertise, and significantly grow the number of Google Certified Data Engineers within the organisation.

Tapping on young minds with great potential, Maxis has brought onboard top tech graduates to its Young Talents development programme as it seeks to attract the best talent in Malaysia. Fostering a culture of innovation among the grassroots, Maxis is also collaborating with Google Cloud and other partners and academic institutions to grow deep skills in data to arm a future workforce in an accelerating Industry 4.0 era.

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