Matrade targets US$14mil export sales via eBizLink programme

  • Aims to assist 600 Malaysian companies achieve RM60mil export sales
  • Campaign offers Malaysian exporters greater market access 

Matrade targets US$14mil export sales via eBizLink programmeTHE Malaysia External Trade Development Corporation (Matrade) plans to assist 600 Malaysian companies achieve RM60mil (US$14.2mil) export sales globally via its eBizLink programme. 

In a statement, the agency said the programme is under the ‘Program Strategik Memperkasa Rakyat dan Ekonomi’ (Pemerkasa) initiative which is aimed at providing cost effective, sustainable solutions for small and medium sized enterprises (SMEs) and mid-tier companies to seize new business opportunities in global marketplaces and generate higher export sales.

It added that the global pandemic has highlighted the need for Matrade to be more creative in intensifying promotion of Malaysia’s exports.

This is why eBizLink was created to facilitate Malaysian businesses to reach potential customers beyond borders through online and offline (O2O) platforms, it said.

Matrade’s global network will collaborate with reputable local and international stakeholders, businesses and industry players by organising customised activities leveraging on local e-commerce and social commerce platforms.

This includes including key opinion leader live-streaming to create awareness and increase visibility of Malaysian products and brands overseas, it said.

“Matrade is confident that eBizLink will continue to benefit Malaysian businesses in exploring global markets through e-commerce and other hybrid marketing channels,” said Sharimahton Mat Saleh, deputy chief executive officer of Matrade.

To generate impactful outcomes, eBizLink prioritises fast moving consumer goods including processed food and beverages, halal products, clothing and apparel, cosmetics and toiletries, toys, and giftware.

Also included is high value exports sectors such as electrical and electronics, medical devices and pharmaceutical products, machinery and equipment, automotive parts and components, and agro-based products, Matrade said.

eBizLink’s first project was launched online simultaneously in Kuala Lumpur and Beijing on June 17 by the Malaysia China Business Council and JD MAS Commerce Sdn Bhd with support from MATRADE Beijing.

The campaign recorded initial sales of RMB15,182,000 (RM9,871,336) with main products sold including frozen durian, durian ice cream, dried durian, bird nest, instant noodle, frozen fried fruits, jam spread and spices, among others.


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