Malaysia Airlines inks Amadeus technology agreement
By Digital News Asia October 26, 2016
- Agreement will boost the airline’s ‘traveller first’ approach
- Airline to enhance merchandising capabilities with Amadeus
IN A competitive world where travellers are spoilt for choice, airlines must move from simply selling seats to providing an experience for their customers, which starts from the moment they start to shop.
Malaysia Airlines has chosen Amadeus technology, as part of a technology partnership between both parties that will focus on three strategic areas – transforming the airline’s passenger service operations, developing new revenue streams, and revamping the online shopping experience for travellers.
Travellers today want to customise how they travel by picking individual services both à la carte or in a bundle that offers tangible value. They also want relevant offers delivered to them that take into consideration their preferences. Through a merchandising engine powered by Amadeus technology, Malaysia Airlines will be able to deliver this capability to its travellers across all channels.
In addition, mobile and Internet booking solutions from Amadeus will improve the online shopping experience for Malaysia Airlines customers. For the traveller, this means an easier and more personalised shopping experience; and for the airline, new revenue opportunities.
“We want to make it really easy for our customers to book great value Malaysia Airlines fares worldwide. Amadeus is a system which will provide this simply and quickly, enabling our customers to capture great flights with minimum effort.
“Amadeus offers a great web booking experience and state-of-the-art mobile applications to suit individual needs so passengers can look forward to a leaner, more agile experience, from booking tickets to pre-purchasing excess baggage, meals and managing loyalty points, all at the click of a button,” commented Malaysia Airlines Bhd CEO and group MD Peter Bellew.
Under the agreement, Malaysia Airlines will adopt the full Amadeus Altéa Passenger Service System (PSS) to manage and improve all core passenger processes including reservation, inventory and departure control.
Altéa is used by airline alliances worldwide, including 64% of oneworld member airlines. With Altéa, Malaysia Airlines will benefit from closer integration with its partner airlines. Availability, fares, customer and booking information will be shared in real-time with other oneworld partners, ultimately delivering improved revenues and a more seamless customer experience for travellers across alliance members.
Bellew added, “Technology will play an important role in Malaysia Airlines’ transformation and I am confident that Amadeus and its technology will allow us to streamline our operations and deliver the best service to our customers. Having a robust and adaptable technology system will position us well for continued recovery and future success.”
Amadeus Asia Pacific, Turkey & Eastern Europe executive vice-president Hazem Hussein, commented, “We are very proud to welcome Malaysia Airlines into the growing Amadeus Altéa community, and are excited to play a part in its transformation story. We share a common vision – to put the traveller first – and we’re confident that our technology will help Malaysia Airlines stay at the forefront of change, grow its business, and improve competitiveness in one of the most dynamic regions in the world.”
Travel agencies using Amadeus will also benefit from this partnership. When an Amadeus travel agent makes a booking on an Altéa airline, both the travel agent and airline share a single reservation number and the same view of the passenger name record (PNR).
Amadeus agents see airline updates to the PNR immediately and vice versa, reducing errors and allowing agents to provide the best service and duty of care to their customers.
Amadeus and Malaysia Airlines will now embark on a PSS migration project that will see the airline implement the Amadeus Altéa Suite by 2017.
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