Luxury lifestyle retailer Valiram gets into live shopping with BeLive partnership
By Digital News Asia December 27, 2021
- Launches live streaming event featuring travel, lifestyle brand TUMI
- Partnership enables Valiram to push its brand into the digital world
BeLive Technology announced a new partnership with retail specialist Valiram to revolutionise the way products are bought and sold through real-time interaction showcasing its latest collections.
In a statement, the live streaming solutions provider said, through the collaboration, it has launched an event featuring global luxury travel and lifestyle brand TUMI.
Anchored by a host, the live streaming event arrives in time for the holiday season and will enable avid shoppers to purchase their favourite TUMI Fall/Winter 2021 products across backpacks, premium luggage, and lifestyle accessories in real-time, it said.
This new platform allows for direct live shopping, real-time customer engagement, and sentiment analysis among shoppers across Southeast Asia. It enables direct engagement with viewers opening up two-way communication between shoppers and the premium retailer. By providing this platform for real-time interaction, the brand can capture shoppers anytime, anywhere, and engage with them in a more meaningful way than ever before.
Commenting on the new partnership, Kenneth Tan (pic, right), chief executive officer and co-founder of BeLive Technology said the company is delighted to partner with Valiram to provide a live streaming platform that will undoubtedly help build brand advocacy and increase customer loyalty for brands, starting with TUMI.
“Live streaming can help retailers increase sales while maintaining brand awareness. With the rise of e-commerce and consumer behaviour shifting to browse-and-buy since the Covid-19 pandemic, live shopping solutions can be a gamechanger for businesses across Southeast Asia.”
“The new live streaming event featuring TUMI goes beyond a traditional social media live show as it provides a path to purchase while delivering meaningful content, offering a truly integrated customer experience. By combining market-leading digital capabilities with online retail experiences, we are confident that this partnership will be a huge success,” Tan said.
Mukesh Valiram (pic, left), Valiram’s executive director said the partnership with BeLive Technology comes at the perfect time for the company.
“As the world embraces digital transformation, we are delighted to provide a powerful live commerce platform for customers. We believe that there are a lot of opportunities available to engage with audiences via social media and the live commerce capability goes beyond that by enabling users to purchase products directly via the platform.
“Through the combination of great content and secure online shopping features within this platform, TUMI and other brands in our portfolio will be better able to deliver a personalised and seamless retail journey to our customers.”
The new live streaming event is the first in a series of Valiram projects in partnership with BeLive Technology and the company expects to roll out more live shopping solutions for other brands under its umbrella, with Bath and Body Works already in the pipeline.
With the current push into digital transformation powered by BeLive Technology, the Valiram business is in motion to expand its mission into the connected world.
Following months of lockdown and social distancing as a result of Covid-19, consumers have been forced to shop differently with an intent to shop online continuing to increase. According to Statista, the e-commerce market in Malaysia is projected to reach USD 6,297 million (RM26.4 million) by the end of 2021, and fashion accounts for the largest segment having an estimated market volume of USD 1,924 million (RM8 million).
A report by iPrice Group also revealed that during the pandemic, Malaysia witnessed a surge of 17 percent in website traffic from online shopping platforms.
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