LoopMe continues to invest in its APAC operation following sustained growth
LoopMe continues to invest in its APAC operation following sustained growth
LoopMe continues to invest in its APAC operation following sustained growth
- Appoints former MiQ SEA managing director as head of APAC
- Tasked with driving growth across APAC, focusing on Australia, SEA & China
LoopMe, a leading technology company using artificial intelligence (AI) to enhance brand advertising performance, has announced continued expansion of its APAC operations. The business achieved a fully organic gross revenue CAGR of 40% between 2018 and 2024 and, together with Chartboost, has now generated more than US$2 billion (RM8.9 billion) in gross revenue.
Entering a new phase of development, LoopMe is opening a regional office, recruiting talent to support its growth plans, and pursuing acquisitions to strengthen its position for 2025, the company said in a statement.
To support its APAC ambitions, James Parker (pic) has been appointed as the new head of APAC. Based in Singapore, Parker, formerly managing director of Southeast Asia at MiQ, will drive business growth across APAC, with a focus on Australia, Southeast Asia, and the Greater China Region.
LoopMe has also expanded its presence in Australia with a new office in Melbourne. Recognising opportunities to grow its client base in Victoria and beyond, HS Shin has been appointed senior sales manager. Additionally, the Sydney office has been strengthened with the arrival of Alicia Placer as sales manager, focusing on driving growth with agency holding groups and independent agencies.
This investment follows LoopMe’s recent acquisition of Chartboost, a mobile advertising and monetisation platform. The acquisition brings onboard a team of mobile app experts and cutting-edge technology, further solidifying LoopMe’s presence in the mobile app and gaming markets. By tapping into mobile in-app as a key growth area for brand advertising, the deal opens up new digital opportunities.
The acquisition complements LoopMe’s Audience and Measurement platform (AMP), launched last year after several years of development. AMP enables advertisers to create custom audiences using survey data, scale them with LoopMe’s AI capabilities, and apply measurement tools to track incremental brand lift and conversions for campaigns of any size. AMP is expected to drive growth in APAC, with an emphasis on enhancing product integrations with agency partners across the region.
“2024 has been pivotal for our business, marking a new chapter in our evolution,” said Stephen Upstone, CEO and founder of LoopMe. “Building on seven years of consistent organic growth, we’ve seized a strong M&A opportunity to accelerate our progress. APAC is central to our growth plans, and we see immense potential in tapping into digital advertising’s growth areas across the region.”
“With Parker joining as head of APAC, we are confident that our business in this region will continue its successful expansion. We warmly welcome Parker, Shin, and Placer to the LoopMe team.”