Liquid Pay launches in Singapore
By Digital News Asia November 25, 2016
- Integrates payments with price discovery and discounts
- Platform includes a patent pending Pricing Engine which supports dynamic pricing and discounts
LIQUID Pay, a mobile payment platform that integrates payments with price discovery and discounts, officially launched in Singapore on Nov 24.
With a full suite QR code-based Acceptance Workflow Library, Liquid Pay helps consumers, merchant verticals and financial institutions create new payment services, rules, interactions and experiences and drive value to consumers through its pricing engine.
The launch of Liquid Pay expands Singapore’s range of cashless payment options as the nation works towards becoming an inclusive and innovative electronic payments society.
“Singapore is aiming to be a truly cashless society, and we believe Liquid Pay is well placed to support and propel this initiative. As a start, we are rolling out Liquid Pay to a range of food and beverage (F&B) institutions in Singapore and are working closely with government bodies and trade associations to increase access to the F&B sector,” said Liquid Group CEO Jeremy Tan.
“In addition, we believe that the Liquid Pay automated store front payment features can help the service industry maximise productivity and business outcomes by simplifying the service workflow and checkout payment experience”.
Liquid Pay enables the payment of goods and services seamlessly and conveniently via smartphones. By adding their credit and debit cards onto the Liquid Pay app, consumers are able to compare the various card discounts and merchant rewards when making payments.
Merchants accept payments via QR codes without the need to upgrade equipment or make any costly upfront investment. Merchants and banks can also deepen engagement with customers by extending dynamic, real time, hyper-personalised promotions and offers.
“We are driving what we term “interoperable innovation”. With our LiquidNet Open API Platform, we enable interoperability between digital app services, enterprise systems and bank payment platforms.” Said Liquid Group chief technology officer Matthew Quinlan.
Liquid Pay’s architecture also enables banks and merchants to introduce e-cards (pre-paid, debit, credit, discount and gift cards) instantaneously, with contextual data analytics for deep consumer insights. Liquid Pay users will be able to enjoy targeted and dynamic discounts and promotions.
Benefits of Liquid Pay
1 - Dynamic pricing and rewards for consumers
With Liquid Pay’s Dynamic Pricing Engine, discounts and rewards opportunities are built into the purchasing experience. This allows customers to compare the various discounts offered by their credit and debit cards and/or flash deals offered by the merchants. The selected discount or deal will be automatically deducted from the purchase price when they use the app to make payment.
Frictionless payment workflows for merchants and consumers
Merchants and consumers can tap into Liquid Pay’s suite of cashless and cashierless payment workflow products, such as [email protected], [email protected] and [email protected], and make ordering, closing the bill and the checkout experience frictionless and more efficient.
2 - LiquidNet open API platform
Liquid Pay’s open payment platform provides a secure and scalable framework to interoperate between native mobile apps, core enterprise systems, digital service providers as well as banking payment, clearing and settlement platforms. With the common API platform, Liquid Pay aims to improve the customer payment and purchasing journey across multiple services and over different industry verticals.
How it works
- Consumers add their credit and/or debit card to the Liquid Pay app on their iOS or Android device.
- To pay for their purchase at checkout, consumers scan the merchant’s individual QR code at the point of sale with Liquid Pay’s QR code reader.
- Consumers can then view the savings, offers and rewards available with different payment methods, select the most beneficial one for that particular purchase and complete their transaction.
Where is it available
Liquid Pay has just completed trials at select hawker stalls in Bukit Timah and Tiong Bahru Markets, F&B outlets at One-North/Galaxis and all Spinelli Coffee Company outlets.
Deployment to 30 more hawker centres and multiple F&B chains is expected to complete before the end of the year, with the target of 25,000 acceptance points in Singapore within 12 months.
Liquid Pay is also on track to launch in Thailand and Malaysia in Q1 2017.
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