JobStreet wins Industry Award for ‘Jobs that Matter’ campaign
By Digital News Asia July 16, 2021
- Major tech upgrade that made job searching more effective
- Partners FutureLearn, to help Malaysians upskill, reskill, stay in demand
Malaysia’s leading employment platform JobStreet has been recognised with an industry award for its ‘Jobs that Matter’ marketing campaign.
JobStreet was the recipient of the APPIES Malaysia Gold Award in the category of ‘Best in Digital and Social’ and Silver Award in the category of ‘Best in Consumer and Business Services’ for its compelling campaign to provide hope for jobseekers, given the challenging employment scenario brought about by the Covid-19 pandemic.
The APPIES Malaysia Marketing Awards is an annual event that allows creative, media, digital and marketing agencies or brands to present their campaigns to the industry.
The campaign, which kicked off late last year, was a holistic effort about how JobStreet was evolving with the times in its aim to become a talent platform with the tools and resources needed for jobseekers to be ‘future-ready’.
“This aim was fuelled by our passion and purpose to elevate both jobseekers and hirers to the next level, particularly after the devastation caused by Covid-19,” said Simran Kaur, Country Manager of JobStreet.
“Besides unveiling a brand new logo and look to complement more user-friendly features to help Malaysians find gainful employment and land new careers, the initiative also entailed a major tech upgrade that made job searching more effective,” added Simran.
This has resulted in more Malaysians securing jobs on the JobStreet platform, more than twelve times that of its nearest competitor.
JobStreet’s ‘brand evolution’
“JobStreet’s mission is to help jobseekers find jobs that matter to them, and to help employers find talent who will work with passion and purpose,” said Hernando Betita, Senior Regional Marketing Manager of SEEK Asia, which owns JobStreet.
“It’s not just about filling roles or filling chairs. JobStreet invests a lot in a platform that connects people to jobs where their skill set and personality fit, and where they can pursue a meaningful career and company policies and products that matter to them,” he added.
To further live-out their mission, JobStreet teamed up with FutureLearn, a British digital education platform, to help Malaysians upskill, reskill, and stay in demand with emerging jobs. Under this partnership, JobStreet offered Malaysians free access and university certifications to in-demand courses such as data science, digital marketing and cryptocurrency, and a wide range of transferrable skills.
As a partner to both jobseekers and hirers, JobStreet remains committed to its role in helping rebuild careers and the economy, which continues to face major headwinds from the pandemic.
“Jobs are at the forefront of the economy, and at JobStreet we see ourselves as front-liners for economic recovery,” said Hernando. “Our purpose remains stronger and more relevant than ever – to improve lives through better careers.”
Due to travelling restrictions as a result of the Movement Control Order (MCO), JobStreet also empowered jobseekers to interact with hirers in conducive virtual environments, such as the recent highly successful Malaysia Career and Training Fair 2021.
JobStreet remains No 1 talent sourcing partner in Malaysia and Asia
JobStreet won the award in collaboration with marketing agency Ensemble Worldwide. This year saw the highest number of submissions ever – almost 90– and was open free for the public to watch Malaysia’s best marketing campaigns in action.
At its end, JobStreet remains the number 1 talent sourcing partner in Malaysia and Asia with the greatest number of jobseekers, having 30 million jobseekers and over 570,000 hirers, an average of 15 million visits to their websites every month and over 600,000 job opportunities available at any given time.