Innity launches new programmatic ad solution

  • Combines value of high impact ad units with efficiency of programmatic buying
  • Buyers can tap into the AppNexus exchange, and customise their reach

Innity launches new programmatic ad solutionINNITY said it has rolled out its latest solution offering “high-impact engagement ad units programmatically.”
“Up until now, the programmatic market has been predominantly trading standard banner formats coupled with unappealing inventories,” said Innity cofounder and chief operating officer Fabian Looa (pic).
“With this latest offering, we are able to combine the value of high impact ad units and premium inventories along with the efficiency of programmatic buying,” he added.
With this, advertisers would be able to execute large canvas ad units such as Site Take Over, Welcome Video, Lightbox, E-bar Video, and many other interactive formats, on local sites programmatically, the company said in a statement.
Innity’s premium ad inventory will be accessible to global advertisers and trading desks through programmatic buying platforms, it added.
Buyers can tap into Innity’s ads through all the major DSPs (demand-side providers) that are connected to the AppNexus exchange, and customise their reach with private marketplace deals such as audience and content deals, Innity said.
These deals will allow buyers to target user groups based on their interests and behaviours, which can be further narrowed down with the frequency of their visits to related content.
All buys will be guaranteed for brand safety using Innity's technology, manual vetting of site lists and additional checks through third-party verification, the company said.
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