HSBC Malaysia launches mobile unit trust investment platform
By Digital News Asia May 12, 2021
- EZInvest said to allow customers to access, transact unit trust investment via mobile app
- Offers flexible investment options, different risk level funds, lower fees
HSBC Malaysia has launched EZInvest, a new unit trust investment platform on its mobile app which the company claims provides customers 24/7 access to their investment portfolio.
With EZInvest, customers can log on to the HSBC Mobile app and start transacting a selected list of unit trusts, the bank said in a statement.
HSBC Amanah customers can also access a range of shariah-compliant funds available on EZInvest. This is the bank’s first digital initiative that offers a simple, flexible, and affordable unit trust investment solution exclusively through the mobile app, it added.
According to HSBC Malaysia, EZInvest also offers a selection of funds with different risk levels that are well diversified across the Asian and global regions.
Security-wise, it features multi-layer log on security verification methods, which is a combination of biometric verification, unique username and password; or a one-time security code generated by mobile secure key, the bank said.
EZInvest features a flexible investment options where customers can set up monthly investment plan or lump sum investment.
They also gain access to a daily updated view of the performance of portfolio with a quick shortcut to purchase more or sell funds.
HSBC Malaysia claimed that its customers will enjoy lower fees compared to similar services provided by other banking platform. There is also an introductory offer of a flat rate when purchased on EZInvest, it added.
“EZInvest is a testament to our commitment to make wealth management a more seamless and convenient experience for our customers. This is part of our ongoing effort and investment in digital wealth," said Jon Chivers, head of wealth and personal Banking, HSBC Malaysia (pic).
“This is a significant milestone for us as EZInvest will be the first investment feature on our mobile app, enabling customers to go beyond payments and transfers.”
Heather Goh, head of customer propositions and marketing, wealth and personal Banking, HSBC Malaysia, said: “With the introduction of EZInvest that allows customers to purchase unit trust funds right from their HSBC Malaysia Mobile App anytime and anywhere, we are making progress in the right direction in being the bank in every customer’s pocket.”
More information can be found here.
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