Hootsuite gets new office in Singapore, rolls out Hootsuite Ads
By Digital News Asia May 22, 2015
- More capacity for increased customer support, announces key appointments
- New turns high performing Facebook content into promoted posts
SOCIAL network platform company Hootsuite said it has moved its Asia Pacific office in Singapore into a more spacious and newly renovated space to support its continued business growth in the region, and also launched Hootsuite Ads, a new tool that it said turns high performing Facebook content into promoted posts.
Its new office space provides more capacity for increased customer support, sales and services, and leadership functions across the organization, Hootsuite said in a statement.
Hootsuite has over 800 employees worldwide, with 35 based in Singapore, a number it said was expected to grow. Within Asia Pacific, it now has over two million users and is available in 16 languages, of which six languages are specific to this region.
“Growing and expanding the team across the region is high on the agenda at Hootsuite to support our current growth and future ambitions,” said Simon Trilsbach (pic), who took on the Asia Pacific vice president role in February.
“We have been lucky to work with some of the most talented people in town, and we hope to continue attracting and hiring the right talent to join our growing team,” he added.
The company also announced new key appointments to expand its team, including Tim Synan, who takes on the Asia Pacific sales director role.
Synan brings over 18 years’ of experience in leading sales and business development, and has served a wide range of industries with leading companies such as Accenture, Amazon.com and EMC Corp.
He will be responsible for contributing to Hootsuite’s business growth strategy across the region, and reports directly to Trilsbach, Hootsuite said.
Other additional Asia Pacific hires include Philippa Cail, sales director of Australia; Phoebe Tran, account executive; Jeana Kim, marketing manager; Upali Dasgupta, product marketing manager; and Gillian Hamilton Rogers, community manager.
For more information on Hootsuite’s career opportunities, visit the Hootsuite Careers Page.
Turning FB content into ads
Meanwhile, Hootsuite Ads provides a simple way to extend social impact, the company said.
Social media practitioners and content marketers understand that social advertising is a powerful channel, but the ad creation and management process is difficult and time consuming, it said.
Hootsuite Ads is the first tool of its kind to provide automation that radically simplifies this process. Users choose the primary business objective for each ad, and then receive automatic content and targeting suggestions from within their Hootsuite dashboard.
“Hootsuite Ads is the first advertising tool designed specifically for human beings,” said Hootsuite chief executive officer Ryan Holmes.
“Our vision is to make advertising so simple that anyone can create high-performing ads without training,” he added.
Hootsuite Ads helps users:
- Grow their business: Based on a user's specific business objectives, Hootsuite matches organic content with a targeted Facebook audience in a measureable way.
- Create high performing ads: Hootsuite Ads automatically scans Facebook pages to find the best organic posts to amplify.
- Find the right audience: Automated targeting and bidding algorithms allow anyone to create highly targeted ads.
- Simplify ad management: Users can view clear results and manage all social posts and social ads, from one easy dashboard.
- Control ad spend: Intuitive reporting clarifies an ad’s results. Success is made visible and easily understandable with simple metrics that tie to an ad’s business goals.
Hootsuite users can now access Hootsuite Ads for free through the dashboard to create Facebook Promoted Posts. To learn more about Hootsuite Ads, visit www.hootsuite.com/ads.
Businesses know social is critical, but still struggling: Hootsuite
Hootsuite appoints new VP for Asia Pacific
The effectiveness of targeted advertising on Facebook
Will Facebook Home make an impact with consumers?
For more technology news and the latest updates, follow us on Twitter, LinkedIn or Like us on Facebook.