Groupon Malaysia is now Fave
By Digital News Asia February 24, 2017
- Integration bolsters adoption of Fave, a food and beverage app
- Strategic move allows Fave to bring the best of both offerings together
FAVE on Feb 22 announced that Groupon Malaysia, a site for deals and discounts, will be consolidated under a single brand and operate as Fave moving forward.
The integration will further deepen the adoption of Fave, which is the top food and beverage app in the iOS App Store.
Fave will also inherit Groupon’s steady base of customers, enabling the brand to serve over three million subscribers combined.
On Fave, customers will be able to find many of the best deals from a variety of merchants including, Westin Hotel, Red Box Karaoke, Le Méridien Hotel, La Juiceria, KL Tower Atmosphere 360, Kenny Rogers Roasters, Coliseum Cafe & Grill Room, Tutti Frutti Frozen Yogurt, Outback Steakhouse, and Morganfield’s among others. Nationwide, Fave enlists over 2,000 local businesses including restaurants, spas, fitness centres, hotels and more.
“Everyone loves a great meal, at a great deal. At Fave, we will continue to work with the best restaurants and beyond to extend more exciting and new offerings to consumers. Customers can not only buy a deal, but also pay the entire bill via Fave as they discover the city and save money at the same time. From family to couples, colleagues to friends, our aspiration is to make Fave their favourite app,” said Fave founder Joel Neoh (pic above).
The strategic move allows Fave to bring the best of both offerings together, while enabling a new service model in response to the changing customers’ lifestyle and needs, as well as the opportunity to help businesses succeed in mobile commerce.
“It is more than just putting a new name to Groupon. Fave is a homegrown brand developed and headquartered in Kuala Lumpur, and it is now used by millions of users and thousands of businesses across Southeast Asia including Jakarta and Singapore,” added Neoh.
The consolidation into Fave follows the company’s acquisition of Groupon Malaysia in November 2016 to shape new prospects for online-to-offline (O2O) economy in Malaysia and across Southeast Asia.
Mobile payment has been identified as one of the critical drivers of the O2O commerce, which brings online customers to physical stores. The mobile payment transaction value in Malaysia is expected to reach US$927 million in 2021, charting a rapid annual growth rate of 59.8% from 2017-2021 .
“Fave will be our engine to spur widespread adoption of mobile commerce. In the coming months, we will continue to focus on our progress in developing Fave and rolling out its full service capabilities,” said Neoh.
Through the seamless transition for its existing Groupon subscribers and merchants, customers can immediately enjoy attractive deals and offers on Fave. Customers are also entitled to an extra 15% discount on the first purchase by using the promotional code GOFAVE valid until Feb 28, 2017.
Fave is available for free on the App Store and Google Play Store, and accessible online at www.myfave.com