Grab, CapitaLand merge online-and-offline to offer ‘live, work, play’ mobility: Page 2 of 2

Key initiatives this year

Grab, CapitaLand merge online-and-offline to offer ‘live, work, play’ mobility: Page 2 of 2
 

The key initiatives that are expected to be launched this year include:

  1. A single, streamlined app experience to browse, ride and earn rewards. Beginning 1 Nov, shoppers can book Grab rides directly from the CapitaStar app and enjoy the seamless experience of browsing mall directories, making restaurant reservations and booking Grab rides directly to CapitaLand malls. The CapitaStar app has an artificial intelligence powered chatbot, Sparkle that enables shoppers to book a Grab ride without needing to manually input location details into the Grab app.
  2. Rewards flexibility for CapitaLand shoppers. In addition to earning STAR$, for shopping in CapitaLand malls under CapitaStar, members can also earn STAR$, for Grab rides both to and from CapitaLand malls. Besides redeeming these STAR$ for free spending in CapitaLand malls, they can now also be converted into discounted Grab ride credits. CapitaLand and Grab are also working together to facilitate mobile payments via GrabPay, Grab’s in-app cashless payment solution.
  3. Concierge services and designated Grab pick-up and drop-off points at CapitaLand locations. Concierges at CapitaLand’s commercial buildings and serviced residences will be equipped with Grab’s enterprise terminals, which will allow the concierges to make multiple Grab bookings. Office workers and residents can use this to book Grab rides even if they do not have access to data or Wi-Fi. Designated pick-up and drop-off areas for Grab drivers at CapitaLand properties will ensure that users know exactly where to meet their ride.
  4. Increased efficiency for commuters and business owners through Grab for Work. CapitaLand office tenants are eligible to implement Grab for Work and offer their employees credits for work-related travel. All rides taken by employees from participating corporations will be synchronised to Grab for Work, a paperless corporate transport expense management solution which provides a more efficient way for organisations to manage their transport spending. Administrators can track corporate transport spend digitally and set ride policies, while employees can easily separate personal and business rides and charge business rides to corporate accounts.

Grab and CapitaLand plan to enable more online-and-offline services over the next year. Shoppers, residents and tenants can expect new and innovative digital services to be introduced across CapitaLand locations in Singapore.
 
Related Stories:
 
CapitaLand creates US$75mil fund to tap tech startups
 
Grab launches motorbike ride-sharing services in Jakarta
 
Grab releases new GrabCar fares, but is it lower than Uber?
 
 
For more technology news and the latest updates, follow us on TwitterLinkedIn or Like us on Facebook.

 
Keyword(s) :
 
Author Name :
 
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021