Grab, CapitaLand merge online-and-offline to offer ‘live, work, play’ mobility
By Digital News Asia October 25, 2016
- Initiative expected to reach millions of customers
- Grab services to be integrated into CapitaLand’s network
GRAB, a Southeast Asian ride-hailing company, and CapitaLand Limited, an Asian real estate developer, signed a Memorandum of Understanding (MOU) to foster online and offline (O&O) collaboration between real estate and mobile technologies.
The partnership is part of the companies’ shared vision to design consumer-friendly services for future cities and is the most extensive collaboration between the two industry leaders to date, with the initiative expected to impact millions of customers.
Grab will serve as CapitaLand’s strategic mobility partner for CapitaLand customers who live, work and play in its properties. These customers will get access to Grab’s full suite of solutions, including transport services, concierge bookings and corporate transport expense management.
The partnership will see Grab services and technologies integrated with CapitaLand’s network of integrated developments, shopping malls, serviced residences, offices and homes in Singapore.
Whether it’s a journey from home to work or a trip from a serviced residence to a shopping mall, shoppers, guests, tenants and residents in CapitaLand properties taking Grab rides to or from one of its properties in Singapore will get to enjoy perks ranging from special discounts to STAR$ rewards in CapitaLand’s CapitaStar loyalty programme, and priority bookings, in phases from Nov 1, 2016 onwards.
This partnership further extends Grab’s reach and leverages on Grab’s technology to enhance daily life for CapitaLand customers.
CapitaLand president and group CEO Lim Ming Yan said: “CapitaLand’s partnership with Grab shows how the lines are blurring between what is online and offline. Our properties are social spaces where people and communities flourish and connect; and mobility solutions such as Grab are very much the venous systems that connect people with one another, and to the built environment.
“There is great synergy in this O&O integration. CapitaLand’s physical buildings have helped to incubate many successful Singapore companies and brands over the years. Moving forward, we look to partner more new-economy companies, to help bridge their services to our network of customers.”
Commenting on the partnership, Grab group CEO and co-founder Anthony Tan, said: “We are excited to partner with CapitaLand and extend our mobile technologies to CapitaLand’s shoppers, residents and tenants. Singapore consumers’ readiness to embrace technologies, as well as the country’s robust network infrastructure, have enabled new areas of digital collaboration between online and offline players.
”This partnership represents our shared commitment to building innovative services for the cities of tomorrow, and is a step forward in the evolution of Southeast Asia’s mobile ecosystem.”
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