Gogoprint expands into Indonesia
By Yunnie Marzuki April 12, 2018
- Has a small local team based in Jakarta
- Gogoprint is able to manage smaller orders, faster turnaround times
THAILAND-based online printing startup, Gogoprint, has expanded its business to Jakarta, Indonesia.
The business expansion is to accommodate the demand in the printing industry as well as offer a solution for Indonesians to have a better experience in printing.
Around its expansion to Indonesia, Gogoprint managing director and founder David Berghaeuser says, “Southeast Asia’s printing market is today worth US$25 billion and is expected to keep growing about 2% each year.
“Indonesia is the single largest economy in the region, and for us to truly be leaders in the printing space, launching in Jakarta marks a significant milestone for Gogoprint’s growth.”
Gogoprint Indonesia’s growth will be driven by its Indonesian lead, Euginia Budiman, who has experience in regional positions in the field of e-commerce and information technology in Indonesia and Taiwan.
“Traditionally, Indonesians have to contend with high fixed costs and high volume-only jobs. Gogoprint is able to manage smaller orders, faster turnaround times, while driving printing costs down, which bodes well for Indonesia’s budget-conscious SMEs and startups.”
To David, the printing industry in Asia is gradually shifting from strictly offline to online as more printing businesses look to integrate their services with the digital economy.
“We noted that this shift has not been very rapid in Indonesia and decided that it was the right time to enter the market and introduce a seamless way of printing for all Indonesians. Our platform allows suppliers to easily plug into a much broader target market, which also offers customers the benefit of raising transparency and competition in the market.”
Gogoprint utilises its proprietary algorithmic software, which manages and pools together multiple orders, and distributes the cost of printing.
As compared to traditional printing houses, which take 7 to 10 days to process orders, Gogoprint can do so in as little as one day.
From the website, customers may choose from a variety of print options and specify the paper, format and colours they would like to print with. They may also upload their artwork file online, while Gogoprint prints and delivers it to their office or home for free.
Soon after the launch of its website, Gogoprint will start offering free design services as well as free templates that can be edited directly on the website.
Both of these services remove the need for small businesses to rely on designers, hence lowering design costs and saving time.
Since launching in Bangkok in November 2015, Gogoprint has raised a mid-six figure in US$ investment from OPG (Online Printing Group). Apart from its geographic footprint, the company is looking to expand into multiple product categories, including calendars, large-format printing, printed pens and flash drives.
Strategy in Indonesia
Leveraging on its continued success in Southeast Asia, Gogoprint has gone on to increase its revenues by over 500%; boasting customer numbers by 400% while maintaining strong employee head-counts in all three of its regional offices.
Berghaeuser explains in an interview with Digital News Asia, “Our strategy to bring Indonesia’s printing market online is quite simple, we aim to democratise high-quality printing, by offering affordable prices and fast delivery to everyone.
“The way we aim to achieve this, is by developing the most convenient and reliable platform on the market, offering a wide variety of products and configurations, offering transparency and consistency in terms of pricing and quality, and offering the best quality customer service includes pre-sales, delivery, and after-sales.”
Its regional clients are largely in the education, entertainment, health care, hospitality, travel, transportation, food and beverage, retail and manufacturing sectors; this includes the likes of Lazada, Accor Group, Honda as well as Singapore’s Nanyang Technological University Singapore (NTU).
Berghaeuser shares that Gogoprint is going after the same target market in Indonesia as in other markets which is business-to-business (B2B) model includes everything with a predominant business orientation, from one-man operations to SMEs and large corporations.
He says that continuing to serve the B2B market makes a lot of sense for Gogoprint, because it helps to solve the two main market inefficiencies that they want to fix which include hurdles and inefficiencies in ordering print products experienced by small business in SEA and many print suppliers suffered large blows in recent years due to rise of digital media.
“By eliminating friction and making it convenient, fast and affordable to order high quality printing products, we are raising the productivity of small companies.
“As for suppliers, the blow has left them with large overcapacity, and very low or negative returns. By focusing on business customers, we allow our print suppliers to maximise the utilisation of their machines.”
In terms of challenges, he admits Gogoprint faces three challenges which is market awareness in digital printing, high expectations in low prices and turnaround that differentiate Indonesian market, and logistics and fulfillment.
“E-commerce is developing fast, but mostly on the B2C side, while B2B remains a bit behind. This means that it will be crucial for us to clearly explain what Gogoprint does, how it does it, and which benefits it offers to companies.”
In terms of expectations, he says, “However these things are good and will have positive repercussions throughout the group, as it will force us to further refine our processes.”
For now, Gogoprint will only serve the JaBoDeTaBek region. An additional reason for this is that the majority of businesses and economic activity is concentrated in these areas.
“We also see potential in the country-wide market, and hope to offer our services outside of these areas soon.”
Talking about completion, he thinks that it is generally desirable, as it raises the quality of products in the market and maximises benefits for the customer.
“So we welcome the competition! We are confident that with our constant focus on platform development and product portfolio expansion, we can stand out from the competition on all fronts.”
He says that Gogoprint’s experience in a variety of markets, as well as their multicultural and international team, ensures that they are innovative and well-suited to respond to new challenges.
Gogoprint in Indonesia has partnered up with local printing partners as well as local logistics for fulfillment.
It also has three to five heads in a small team where development (R&D) and others are managed on a group level, meaning that its not just the Indonesian staffs working on the new market since its first launched barely a month ago.
“We have not built up a sales team yet, but will do so in the near future.”