Go-Jek extends Go-Pay to other online, offline businesses

By Yunnie Marzuki September 27, 2017

Expansion will be implemented in the next three to six months
Offers convenience in fulfilling daily user needs

Go-Jek extends Go-Pay to other online, offline businesses

GO-JEK’S payment gateway, Go-Pay will now be accepted on various e-commerce sites and by online merchants as well as offline businesses, especially restaurants in the next three to six months.

This announcement was made by Go-Jek chief executive officer Nadiem Makarim at the Global Mobile Internet Conference 2017 (GMIC) in BSD City, Tangerang on Sept 26.

“When Go-Pay leaves the Go-Jek app, it will serve not only Go-Jek services, but also many other payment gateways because of its convenience in fulfilling user needs,” he says.

According to Nadiem, Go-Jek now has 16 to 18 million active users and 50% of them use Go-Pay for transactions three to four times daily.

Go-Pay has become one of the leading e-wallets in Indonesia and recently received an award from the Central Bank of Indonesia in Jakarta.

Go-Pay won the award for its success in promoting a cashless society, financial inclusion and small-medium enterprise (SME) empowerment.

Nadiem says that he started Go-Pay a year ago not because he wanted to create a payment system, but to create a better user experience.

“The main reason we wanted to start Go-Pay was to create a user experience that will be better than paying by cash.”

He said that Go-Pay could enhances services for users fulfilling their daily needs by using Go-Jek services such as Go-Food, Go-Ride, Go-Car, Go-Tix, Go-Mart and many other.

“Once you Go-Pay, you do not go back to cash.”

He admits that the challenge ahead lies in changing user behaviour as Go-Pay leaves Go-Jek to serve on other offline and online merchant platforms.

“I think the challenges will be security, social engineering, liquidity, and the know-your-customer (KYC) process. It is just the matter of adaptation, but I do believe, that in one year, the transition from your wallet to your phone will happen,” he says.

He hopes that in the next six months, there will be Go-Pay in infrastructure sites such as e-toll and in buying virtual goods on Android or iOS.

When asked about how he plans to reach the unbanked, he says that as a company, Go-Jek needs to offer more convenient, faster, and cost-efficient ways to perform transactions.

“There is no rocket science to the adoption of technology. The key is to offer a significant improvement as well as convenience and speed to the unbanked by targeting use cases and embedding yourself into their daily life,” he explains.

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