Go-Jek extends Go-Pay to other online, offline businesses
By Yunnie Marzuki September 27, 2017
- Expansion will be implemented in the next three to six months
- Offers convenience in fulfilling daily user needs
GO-JEK’S payment gateway, Go-Pay will now be accepted on various e-commerce sites and by online merchants as well as offline businesses, especially restaurants in the next three to six months.
This announcement was made by Go-Jek chief executive officer Nadiem Makarim at the Global Mobile Internet Conference 2017 (GMIC) in BSD City, Tangerang on Sept 26.
“When Go-Pay leaves the Go-Jek app, it will serve not only Go-Jek services, but also many other payment gateways because of its convenience in fulfilling user needs,” he says.
According to Nadiem, Go-Jek now has 16 to 18 million active users and 50% of them use Go-Pay for transactions three to four times daily.
Go-Pay has become one of the leading e-wallets in Indonesia and recently received an award from the Central Bank of Indonesia in Jakarta.
Go-Pay won the award for its success in promoting a cashless society, financial inclusion and small-medium enterprise (SME) empowerment.
Nadiem says that he started Go-Pay a year ago not because he wanted to create a payment system, but to create a better user experience.
“The main reason we wanted to start Go-Pay was to create a user experience that will be better than paying by cash.”
He said that Go-Pay could enhances services for users fulfilling their daily needs by using Go-Jek services such as Go-Food, Go-Ride, Go-Car, Go-Tix, Go-Mart and many other.
“Once you Go-Pay, you do not go back to cash.”
He admits that the challenge ahead lies in changing user behaviour as Go-Pay leaves Go-Jek to serve on other offline and online merchant platforms.
“I think the challenges will be security, social engineering, liquidity, and the know-your-customer (KYC) process. It is just the matter of adaptation, but I do believe, that in one year, the transition from your wallet to your phone will happen,” he says.
He hopes that in the next six months, there will be Go-Pay in infrastructure sites such as e-toll and in buying virtual goods on Android or iOS.
When asked about how he plans to reach the unbanked, he says that as a company, Go-Jek needs to offer more convenient, faster, and cost-efficient ways to perform transactions.
“There is no rocket science to the adoption of technology. The key is to offer a significant improvement as well as convenience and speed to the unbanked by targeting use cases and embedding yourself into their daily life,” he explains.