Gimmie launches AI-based marketing engagement service Deepo
By Digital News Asia July 29, 2015
- Helps marketers automate personalised messages to website visitors
- Service created with 3yrs’ worth of data from Gimmie
SINGAPORE-based loyalty and gamification startup Gimmie has launched a free open beta for a Software-as-a-Service marketing engagement platform called Deepo.
The Artificial Intelligence (AI) behind the service, called ‘D-PO,’ is built to predict and optimise the best messages to show visitors of e-commerce and media sites, Gimmie said in a statement.
With the power of machine learning, this service is able to automatically discover new insights and key trends on consumer-facing websites on a daily basis, the company claimed. The team spent the past several months looking over three years’ worth of data from the Gimmie platform.
This addresses the need of digital marketers who often have to make data-driven decisions to engage their visitors with personalised content.
Currently, a large number of these decision-makers use separate tools for analytics and event-based messaging tools.
Personalisation at scale, with millions of monthly visitors and thousands of products or articles, often requires considerable resources for even the largest of companies, and is extremely difficult for smaller sites to manage.
“Many of our customers, both big and small, have had a shortage of data analysts and data scientists for analysing their site data and helping marketers act on those insights,” said Gimmie chief executive officer and founder David Ng.
“Enterprises which did invest in data science were investing on their product improvements, and smaller companies couldn’t afford the additional resources to use several different solutions.
“We only had a small team of data scientists available to help our customers, so Deepo was created out of a need to automate the tasks of data analysts for marketers. Our mission is to democratise data science for marketers to enable better engagement online,” he added.
[Disclosure: Gimmie is an IdeaRiverRun portfolio company. Last November, IdeaRiverRun invested US$300,000 in Digital News Asia for a substantial stake.]
How Deepo works
Every visitor to a site with Deepo installed will be shown one of the messages that Deepo helps marketers create through a variety of templates, each with the ability to show dynamic content using a built-in recommendation engine.
These templates include widgets, sliders, popups and bars that are designed to engage visitors to take actions on the site, called goals, specific to the marketers’ industry.
Commonly used goals include time spent on site, purchase conversion, signup or lead capture.
From there, the AI will automatically optimise each message for every visitor by performing continuous testing.
Through predictive analytics, the AI will then try to predict which message will have the highest chance of converting or keeping that user engaged on the site to achieve the goal.
Along the way marketers get daily insights into their content, audience and message performance through a fully-automated process, just like what an actual data analyst at their company might generate and translate to plain, easy-to-understand text, Gimmie said.
“For companies that need a full service and custom solution for their engagement and loyalty, our team at Gimmie can provide the necessary high touch,” said Ng (pic).
Marketers who register to join the free public beta between now and Aug 10, 2015 will also get a free 15-minute personal consultation about their site engagement from one of Deepo’s data scientists on a first come, first served basis.
Registration is now open at www.deepo.io.
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