Gamescom Asia 2021 to be a hybrid experience
By Digital News Asia June 22, 2021
- Taking place in Singapore, focused around three major showcases
- Gamescom 2021 to be a prelude to Gamescom Asia 2022’s physical event
GAMESCOM Asia, billed as Asia's first satellite event, will take place in Singapore from Oct 14 to 17 this year, where it will be reimagined in a hybrid format, focused around three major showcases.
In a statement, the company said the first will be a trade conference called 'Games 360 and Mobile Gaming Summit', where attendees from all over the world will gain greater insights in and around Asia with a line-up of over 100 industry experts.
The second event is a virtual Trade Zone, for industry professionals to meet and network through corporate and product presentations, an exhibitor’s area, and business matchmaking.
The third event is a virtual entertainment zone for fans, developers, and publishers with show segments featuring the latest game titles, demos, indies, interviews and more.
This will start with ‘gamescom asia PRIMETIME’, which includes premieres, trailers and will highlight what is to come on the weekend.
The hybrid conference will have both live-stage and live-stream sessions broadcast simultaneously, with an agenda planned with talks available on-demand to accommodate all time zones.
For the time being, the in-person segment is only planned for industry professionals based in Singapore. Should restrictions ease and new measures be set in place, other trade attendees coming in from other countries could possibly be accomodated.
Within the virtual trade zone, companies can look forward to a broad digital B2B offering through a variety of talk sessions, interactive match-making capabilities, a digital exhibitor’s area, networking opportunities, and improved data-driven lead generation.
The virtual entertainment zone will allow everyone from Southeast Asia and around the world to tune in to the event. Gamescom Asia will work with media, content creators, platforms, and hosting watch parties to ensure high viewership.
The entertainment zone will be available on major streaming platforms with co-streaming also available.
“To say that the past year has been a rollercoaster is an understatement. The team has been putting all our energy into making gamescom asia possible,” said Mathias Kuepper, managing director of Koelnmesse Singapore, the organisers of Gamescom Asia.
“This decision provides clarity for all stakeholders to go full steam into hyping up their presence at Gamescom asia 2021 and for all the fans who have been eagerly waiting for the event.”
Kuepper said Gamescom Asia 2021 is "still loading" and will be a prelude to Gamescom Asia 2022, when it will have a better opportunity to hold a physical event and embrace international travel.
“In the meantime, we will provide a rich and interactive experience to the fans and industry players who have been yearning for us to get things started.”
Gamescom Asia will announce confirmed partners, programme schedule, and access details in the coming months. Details on participation options can be found here or via email.
Industry professionals interested to speak at the trade conference may apply via this the speaker submission form here.
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