Fusionex wins deal with global media conglomerate

  • The deal will see Fusionex deploying its Big Data Analytics platform, Fusionex GIANT
  • Customer is in the business of brand management and customer engagement

Fusionex wins deal with global media conglomerate


FUSIONEX, a software solutions provider specialising in Big Data Analytics, the Internet of Things, Artificial Intelligence, and Deep Learning, has won a million dollar deal with one of the world's largest providers of digital media and brand intelligence.

The deal will see Fusionex deploying its latest Big Data Analytics platform, Fusionex GIANT, to power the ubiquitous monitoring of product sales, Internet data, social sentiments, brand positioning, reviews, peer analysis, as well as customer behavioural patterns, to help the company's clients make better, faster and well-informed decisions.

According to Fusionex MD and CEO Ivan Teh (pic, above), this win comes at a time when the usage of digital platforms is outpacing the ability to cope and analyse data using conventional methods. Companies across the world are realising that there are great challenges and opportunities that are confronting everyone now in this data-intensive era.

The customer is in the business of brand management and customer engagement for the biggest names globally. They enable enterprises to take full advantage of the power of Internet / online data, social media and sales data.

They also curate business intelligence from e-commerce, news portals and other online platforms where Internet users communicate and transact.

Fusionex GIANT empowers the company to connect, collect, monitor, process, and analyse a multitude of online and offline data for the company's clients with greater efficiency via GIANT's ability for real-time analytics.

GIANT will also be integral in the management of data streams which are being constantly generated.

The company captures hundreds of millions of online interactions, and mines all of this pervasive data in a non-stop mode. With the volume and complexity amounting to hundreds of terabytes in data (and growing every day), the company will leverage on GIANT's in-memory, hyper-scale engine and industry leading enterprise-optimised data processor to be crucial towards handling and analysing the massive amounts of data, to make things actionable.

With the ultra pace of the Internet, cloud and social media coupled with the Internet of Things (IoT), GIANT will be pivotal in stream processing where data is processed quickly so that companies may react to changing business conditions in near real-time, thus running Big Data Analytics 'at scale'.
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