Foursquare expands presence in Asia, announces new Singapore office
By Digital News Asia July 3, 2017
- Foursquare's growing Asia team is based in Singapore
- Asia is Foursquare's fastest-growing market outside the US, with nearly a dozen partnerships
FOURSQUARE, the location intelligence company, announces new and expanded partnerships with industry-leading companies in Asia.
The company also announced its new Singapore offices where Foursquare's growing Asia team is based.
Asia is Foursquare's fastest-growing market outside the US, with nearly a dozen partnerships that leverage Foursquare's location intelligence to build contextually-aware solutions for AI, AR, O2O, ride-sharing, messaging and more.
Hundreds of companies already leverage Foursquare's enterprise and advertising products around the globe, from Apple and AT&T to Unilever.
Foursquare is now the exclusive location partner for WeChat globally outside of China. Consumers who use the app to chat with friends can add a location or tag a Moments post with a place and see address, tips and other venue details.
Tencent also leverages Foursquare tech in its other social apps QQ and Qzone, where users outside of China use Foursquare to share their location with friends, or choose a location when posting an update.
Other partners in the social networking space in Asia that leverage Foursquare include the global app Path - a check-in app that's widely popular in Indonesia - and Momo, the Chinese social network. Foursquare is Momo's sole location provider outside of China.
Foursquare's integration with Samsung showcases the company's ability to enhance new mobile phones. Whenever a person with the Galaxy S8 and S8+ takes a photo, the image is attached to the specific location using Foursquare's Places database of more than 105 million venues around the globe. The phone also serves up contextually relevant locations for those who are searching for a place to eat, drink or explore.
Foursquare technology is also powering the phone calendar feature for LG; appointment locations are based on the Foursquare database, which also helps users find convenient meeting locations nearby.
Carousell, a mobile marketplace, is using Foursquare location to help buyers and sellers identify nearby places to meet and exchange goods or payment.
"At Carousell, we connect people so they can buy and sell pre-loved items. Foursquare and its expertise in location-based services helps us connect our Carousellers more effectively, making it all the more convenient to get the items they always wanted," said Carousell co-founder & CTO Lucas Ngoo.
Foursquare's API also powers several ride-hailing companies in Asia.
Travel Japan WiFi, a travel app, helps direct travelers to the best places to eat and drink and provides details on 200,000 Wi-Fi hotspots.
"It is simple and easy to integrate the Foursquare APIs, which immediately resulted in a highly-scalable product," said Wire and Wireless Co CTO Kenji Soma. "We are also reassured that nearly every place in the world is in the Foursquare database, so we can deliver top-notch recommendations, always."
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