Fave appoints new country manager for Malaysia

  • Bring broad spectrum of experience across various industries
  • Instrumental to growth of Berjaya Loyalty program, spent 5 years at Boost

Fave appoints new country manager for Malaysia

Fave, Southeast Asia’s smart payments app has appointed Gary Yeoh as country manager in Malaysia, offering his experience in digital payment to the emerging Buy Now Pay Later (BNPL) category.

Gary has a broad spectrum of experience across various industries. He was the pioneer of the Berjaya Loyalty program (Bcard), leading the business development for over six years and as a result, the program grew to a base of 4.5 million card holders with over 100 merchants, along with numerous awards won.

Gary moved from loyalty to payments in 2017 and was part of the founding team at Boost, a homegrown lifestyle e-wallet that aims to revolutionize the way consumers transact on a daily basis by combining lifestyle needs and cutting-edge digital technology making transactions easier, faster, more secure & overall a more rewarding experience for consumers. 

During his five years at Boost, the eWallet grew to a base of over 9 million users and 350 thousand merchants making Boost an essential everyday toolkit for users with convenient and meaningful solutions.

In February 2022, Gary joined Fave and ventured into the BNPL industry, a fast emerging popular payment method in the e-commerce space. As country manager for Fave in Malaysia, he will oversee the day-to-day business operations while further developing the growth and market leadership in the country to accelerate the national adoption of a smarter digital payment method, the company said in a statement.

Joel Neoh, chief executive officer of Fave Group commented about Gary’s recent appointment saying, “We are pleased to have Gary join the Fave team during this exciting time as we are seeing rapid evolution in the payments space, in both consumer expectations and merchant needs for smart payments. 

“I am confident that with Gary's leadership, Fave will grow and further strengthen our position in Malaysia's digital payments and  BNPL landscape,” he added.

Meanwhile, Gary Yeoh, country manager of Fave Malaysia said he is thrilled to be part of the Fave team that is committed to offer customers savings and flexible payments through the array of the services while helping merchants grow.  

“As we are onboarding more and more merchants, Fave will be able to create a better spending environment for all consumers. We see BNPL growing to be crucial to personal finance and cash flow and with this payment method spearheading growth in the country, I believe it will replace traditional payment methods with its flexibility and convenience,” he added. 


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