CTOS launches decisioning solution

  • Allows businesses to balance human interaction with automation
  • Businesses have the opportunity to future-proof and streamline their business practices


CTOS launches decisioning solution


CTOS Data Systems Sdn Bhd (CTOS), Malaysia’s largest credit reporting agency, recently introduced CTOS Application and Decisioning, a digital solution which brings immediate and accurate application and decisioning capabilities to drive exceptional customer experience.

Customer expectations are increasingly influenced by the type and quality of service they receive from industries which place significant focus on the customer experience.

CTOS Application and Decisioning allows businesses to balance human interaction with automation, thereby improving turnaround time whilst maintaining a personal touch for customers who value it.

With its ability to integrate into the front end of 3rd party systems, CTOS Application & Decisioning is able to improve the customer experience with minimal impact to legacy customers or the existing system.

CTOS Application and Decisioning also eliminates redundant manual processes and brings cost efficiencies to any organisation offering credit.

In today’s world, where everyone has come to expect an immediate response on everything from account openings, to credit-limit increases and finance approvals, process automation also eliminates time and efficiency challenges which arise from manual processes.

According to the PwC ‘Retail Banking 2020’ report, enhancing customer service is the number one investment priority across the APAC region, with R&D and Innovation a close second. 

By allowing immediate credit decisions at point of sale, whether face-to-face or digitally, Malaysian businesses have the opportunity to future-proof and streamline their business practices with CTOS Application & Decisioning.

Additionally, when a prospective customer visits a retail outlet, contacts a call centre, connects with an organisation online or when an existing customer is approached with additional products or services, the onboarding process meets a critical juncture where organisations are more likely to lose customers to the competition if standards are not consistent across the board. 

Adopting an omni channel approach, CTOS Application and Decisioning is able to curate the customer journey and reduce attrition during the onboarding process by creating a seamless, brand consistent experience, which is available 24/7.

“Regardless of the industry, I think that we can all agree that, through technology, customers are increasingly interconnected across social, geographic and demographic boundaries. Opinions within these groups influence everything from purchasing decisions to preferred sales channels.

“CTOS Application and Decisioning will help bring a consistent and timely customer experience across all channels in order for businesses to achieve the right balance of seamless omni channel convenience and quick decisions to meet all your customer needs,” CTOS chief executive officer Eric Chin.


Related Stories:
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CTOS strengthens its database management system with TmaxSoft
Modalku, Pefindo Credit Bureau partner to create more inclusive financial ecosystem


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