Criteo boosts management team in APAC, its fastest-growing region

• Appoints 10-year Yahoo! veteran Yvonne Chang as regional executive MD
• In Q1 2016, Criteo revenue in Asia Pacific grew by 52% to US$38 million

NASDAQ-listed performance marketing technology company Criteo has announced the appointment of Yvonne Chang (pic) as executive managing director of Asia Pacific, its fastest-growing region globally.
 
In the first quarter of 2016, its revenue in Asia Pacific grew by 52% to US$38 million, accounting for almost one-quarter of the company’s total revenue and making it Criteo’s fastest-growing region.
 
Based in Singapore, Chang will oversee Criteo operations in Australia, China, India, Japan, Singapore and South Korea.
 
She will also be responsible for new business development and the expansion of existing advertiser and publisher relationships into Hong Kong, Indonesia, Malaysia, the Philippines, Taiwan, Thailand and Vietnam.
 
Chang will provide strategic direction and further accelerate the growth of Criteo’s Asia Pacific business, whose portfolio of customers currently includes AskmeBazaar, Expedia, Hotels.com, Rakuten, MatahariMall.com and Zalora, the company said in a statement.
 
“With a proven track record in Asia Pacific and specifically Greater China, Yvonne [Chang] brings more than 10 years of experience in leadership roles within the advertising technology industry,” said Criteo chief revenue officer Mollie Spilman.
 
“We are very excited to welcome her on board, where she will help develop and execute a long-term plan to increase adoption of our performance marketing solutions across the region,” she added.
 
Chang joins Criteo from Eastern Broadcasting, one of the largest media companies in Taiwan, where she was president.
 
Prior to Eastern Broadcasting, she spent more than 10 years at Yahoo!, where her most recent role was vice president of advertising solutions for Asia Pacific and managing director for India and South-East Asia.
 
“I am very excited to join the Criteo team in Asia Pacific, which has achieved great business results in the past few years,” said Chang.
 
“Driven by an exponential increase in smartphone penetration, Asia Pacific is currently the world’s largest retail e-commerce market and second-largest travel e-commerce market.
 
“With such a healthy outlook and the diverse regional landscape, I look forward to working with some of the best talents in the industry to take Criteo to its next level of growth,” she added.
 
According to industry reports, retail e-commerce and travel e-commerce sales in Asia Pacific are expected to exceed US$1,892 billion and US$254 billion respectively by end-2018, Criteo said.
 
Criteo enables e-commerce businesses and advertisers to effectively engage and convert customers online by delivering highly relevant and personalised advertising to consumers, regardless of whether they are browsing on a desktop, laptop, tablet or smartphone.
 
It recently opened a new office in India and moved into a larger office in Singapore. It now has 31 offices around the world, including seven across Asia Pacific.
 
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