CrescoData becomes the first Google Shopping partner based in Singapore
By Digital News Asia April 10, 2017
- Enables merchants to automate the listing of their catalogues onto eCommerce marketplaces
- eCommerce in Southeast Asia is expected to surpass US$15 billion this year
CRESCODATA, a cloud based multi-channel listing platform announced their partnership with Google Shopping in Singapore. CrescoData is the first Google Shopping partner based in Singapore.
With over two years of experience with Google Shopping in international markets, including Australia and the US, e-tailers can use CrescoData to rapidly scale and localise product listings on the platform. This enables them to score a first-mover advantage in Singapore’s fast-growing eCommerce market.
CrescoData enables merchants to automate the listing of their product catalogues onto eCommerce marketplaces and digital advertising platforms, and ensures product data including stock and price changes are updated.
Since Google Shopping interfaces directly with product data, and delists inaccurate entries, accurate product data is essential to success on the platform.
In addition, Google Shopping Ads are in beta in five more markets across Asia. Sellers looking to expand to these markets need to rapidly and scalably localise for currency and other variables.
On relevant searches, Google Shopping ads occupy half of a display screen. Due to its visibility on both web and mobile platforms, spending on Google Shopping ads tripled year-on-year in 2016.
By providing relevant product information that consumers are searching for, leads that land on an eCommerce page are better qualified - increasing the likelihood of purchase. In addition, customers click through to the purchase page, therefore reducing the number of clicks. Image-based product ads also perform better than text-based ads, further increasing purchase rates.
Google Shopping’s tools and detailed reports also offer real-time insights into the effectiveness of product listing ads, enabling sellers to optimise ads for better sales.
“As with other regions, Google Shopping will widen the floodgates to eCommerce in Asia. Google Shopping’s Product Listing Ads (PLAs) offer consumers a direct path to purchase. These have been proven to generate more clicks, and better ROI compared to text ads on Adwords,” said CrescoData CEO Anna Trybocka.
“To ensure success on Google Shopping, e-tailers must have robust product data processes. After two years of working with Google Shopping, and proven ability to drive revenue for our clients through the platform, we are incredibly proud to be Google’s shopping partner in Singapore”.
Google and major marketplaces such as Alibaba and Amazon are investing in the region due to its potential. eCommerce in Southeast Asia (SEA) is expected to surpass US$15 billion this year.
Global e-tailers such as Decathlon are also taking the initiative to widen their reach in Southeast Asia. Google Shopping’s PLA’s provide a rich, mobile-friendly format to reach consumers in Singapore.
“We have seen phenomenal success with Google Shopping Ads in Australia. Given that we already have a highly engaged customer base in Singapore, we look forward to expanding our presence in the region. Decathlon aspires to provide a seamless omni-channel customer experience and Google Shopping helps compliment our omni-channel strategy. We work with CrescoData as our Google Shopping feed partner in both Australia and Singapore.” said Decathlon Singapore CMO Clarence Chew.