Celcom, Grab collaborate on digital lifestyle for mobile customers

By Digital News Asia July 13, 2017

Celcom customers will enjoy zero-rated data charges on GrabCar app usage
Free GrabCar rides and discounts will be part of the Celcom loyalty programme

Celcom, Grab collaborate on digital lifestyle for mobile customers

CELCOM Axiata Bhd announced on July 12 its partnership with the digital ride-hailing service, Grab – a Southeast Asian ride-hailing service.

The partnership will provide GrabCar driver-partners and Celcom customers using GrabCar nationwide with special benefits in the coming months.

All Celcom customers on its Lightning Fast 4G LTE network will enjoy

Zero-rated data charges on GrabCar app usage
Free GrabCar rides and discounts as part of their loyalty programme

As a reward for loyal GrabCar drivers, Celcom will offer them a wide selection of the latest devices that are compatible with Celcom’s Lightning Fast LTE network, bundled with Celcom FIRST plans with additional benefits. These benefits include zero-rated data charges on the Grab Driver app.

Celcom Axiata Business Operations deputy chief executive officer Azwan Khan Osman Khan said Celcom is excited to partner with the region’s leading digital ride-hailing service, that will offer the best digital experience for its customers and GrabCar drivers.

“We look forward to innovating with Grab and delivering new ride-hailing services for both our customers and GrabCar drivers who would greatly benefit with Celcom’s seamless network connectivity for their day-to-day engagements,” he said.

Grab Malaysia country head Sean Goh shared that the partnership is ideal as it will help both Grab’s stakeholders to not just enjoy a better ride experience but also help their driver-partners financially as well.

“As an e-hailing ride service, both our drivers and passengers rely on mobile connectivity, especially for our drivers who are always trying to provide excellent service to their passengers. In addition, as our driver partners are dependent on their mobile devices, this will certainly help our drivers to defray some of their mobile cost and also help the navigation of the journey much more efficient,” added Goh.