Celcom first in Malaysia to adopt Rich Communication Service with Google
By Digital News Asia May 3, 2017
- Telco will use Google's end-to-end platform to deploy RCS
- Celcom will use RCS to deliver rich interactive services for its customers
CELCOM Axiata Bhd is set to be Malaysia’s first telco partner to modernise carrier messaging services on Android with Rich Communication Service (RCS).
Celcom announced on May 2 that it will use Google's end-to-end platform to deploy RCS.
This new service will be available on devices using Android Messages as the default messaging application and will be supported by Celcom’s network.
Android Messages is widely seen to be the future of messaging, replacing SMS texts with features such as group chat, high resolution photo sharing, and read receipts.
In the future, Celcom will use RCS to deliver rich interactive services for its customers.
Celcom Axiata chief executive officer Michael Kuehner (pic) said Celcom customers would greatly benefit from the launch of RCS as it delivers a new messaging service that would further enhance customers’ digital experience.
“Celcom is honoured to be the first network provider in Malaysia to work with Google on RCS. We look forward to innovating with Google to deliver new services on the messaging platform in the near future,” he said.
This effort is in line with the GSM Association’s (GSMA) vision and complies with the Universal Profile for Rich Communications Services.
On February 2016, Google announced its RCS initiative, and international telcos such as Sprint, Rogers, Orange, Deutsche Telekom and Globe Telecom and many more, have joined in this initiative and are committed to launching the RCS messaging, powered by the Jibe RCS cloud from Google, which also supports the universal RCS profile.