Canon targets SME market with new MFD solutions

  • Increasing productivity and efficiency with the latest and innovative MFDs
  • Models can print up to A3-sized prints in either colour or monochrome


Canon targets SME market with new MFD solutions


CANON Marketing (Malaysia) has announced its new range of multi-function devices (MFD) imageRunner Advance (iR-ADV) Generation 3 line-up with its new iR-ADV C3500i and iR-ADV 4500i series.

“Canon may be known for its consumer products but we have been serious in the business segment for many years. In fact, our first copying machine was released more than 50 years ago,” said Canon Marketing (Malaysia)’s president and chief executive officer Andrew Koh (pic, above) during a media session at Canon’s office in Shah Alam.

The new range is said to target the small and medium-sized enterprises (SME) market in Malaysia as it is one of the biggest markets in the country.

According to Koh, the new additions to the iR-ADV line combine usability, connectivity and operability and are set to become an integral part of today’s office ecosystem.

“Technological advancements have been made at an accelerated rate over the last few decades and as a leading imaging products and solutions provider, Canon is constantly at the forefront of these innovations. We devote 8%-9% of our revenue towards the research and development of new products,” he added.


Canon targets SME market with new MFD solutions


The iR-ADV C3500i is able to produce prints up to A3-size in colour and monochrome while the iR-ADV 4500i produces up to A3 prints in monochrome only.

From an operational perspective, Canon claims its MFDs have been helping businesses better manage their workflow as their products and solutions automate frequently performed tasks and enhance office productivity.

Equipped with a 10.1-inch touchscreen, the new iR-ADV series offers an intuitive user interface with smartphone-like responsiveness and gestures to navigate the interface.

Saving time and resources are big concerns at most companies, hence Canon’s Generation 3 line of MFDs feature My Advance, a software solution that enables personalisation of settings and workflows.

With it, personal settings are synchronised automatically amongst a fleet of up to ten different Generation 3 devices in a networked environment, so users don’t have to manually set up their profile for their favourite job types at each printer.

Modern workflows require connectivity between various external sources which are able to function in a flexible manner to suit today’s on-the-go workforce. To address this, the new iR-ADV series supports a wide range of mobile document handling applications such as Apple ArPrint, Google Cloud Print and MOPRIA as well as Canon’s own PRINT Business.

This seamless mobile connectivity would allow users to transfer documents anywhere, anytime via their connected smart devices.

Canon said it is also committed to environmental conservation. The latest iR-ADV series was designed with strong consideration for sustainability with each device made from 100% recycled plastic, while many of its components are optimised for energy conservation.

The latest Canon imageRunner iR-ADV 3500i and iR-ADV 4500i series is now available.

No price was announced but Canon said it is dedicated to making the MFDs affordable for SMEs by way of offering them on a rental basis.

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