Australia's Yellowfin appoints Indonesia's BCA as distributor

• BCA will have the authority to appoint reseller partners in Indonesia
• Yellowfin targets 12 resellers across Indonesia by the end of 2017

AUSTRALIAN-based business intelligence (BI) and analytics software vendor, Yellowfin, has signed a distribution agreement with Indonesian management consultancy Big Change Agency (BCA).

BI is employed by stakeholders or top management as a platform to share data as a base for decision=making.

Under the terms of the non-exclusive distributor agreement, BCA will lead the sale and delivery of Yellowfin’s BI solution, as well as its associated suite of training, support and professional services throughout Indonesia.

BCA will also have the authority to appoint reseller partners to work under it within the Indonesian market. 

Yellowfin co-Founder and chief executive officer Glen Rabie, said in a press release that as a channels-based business headquartered and developed in Australia, continuing to grow reseller networks throughout the Asia Pacific (APAC), and Indonesia in particular, was critically important.

“Working with neighbours throughout APAC is the foundation of our go-to-market strategy in the region. Continuing to develop Yellowfin’s reseller network in Indonesia is a critical part of that plan.

“To realise that plan, Yellowfin has partnered with Big Change Agency to distribute our BI platform throughout Indonesia.  Together, with Big Change Agency’s passion for using data-driven insights to increase business performance, we will actively engage software resellers to help develop and promote the Yellowfin and broader BI communities across Indonesia.”

The partnership was fuelled by the fact that most of BCA’s clients need a credible pool of data when it comes to decision-making.

“Not every data that they have can be used as pillar for decision-making. I believe that stakeholders of a company will be able to make real-time decision if they get the right data,” said BCA programme director and lead facilitator Christopher Tobing (pic, above) in an interview.

Yellowfin provides solutions for BI use cases in a single governed platform. The cloud and user-based platform will enable users to access, analyse, and share their data through PCs, tablet, and smartphone with an integrated app available on Android and iOS.

Share value of BI

According to Yellowfin Asia Pacific sales director Adam Chicktong, the top management in a company have to realise how BI can help them raise the valuation of a company. A great deal of education in using data analytics or a BI platform is still needed.

“We provide a user-friendly platform which enable non-tech users to get data-based insight and especially for the market in Indonesia, to be able to grow, we have to create the value of BI or show that data-driven decisions can be used to increase revenue,” he explains.

BCA’s BI skills and established reputation in Indonesia would underpin Yellowfin’s rapid expansion and long-term success.

“The BCA-Yellowfin partnership will enable us to more closely serve our Indonesian customer base, and support our overall goals for expansion in this part of the world.

“BCA’s expertise and experience mean that we’re now well-positioned to bring tremendous value to our Indonesian clients.”

Chicktong says that Yellowfin’s strategy to draw more clients from Indonesia involves proving that their data has real insight that could lead to good returns on investment and will help companies save cost and time.

Future plans

Tobing says that BCA’s strategy to attract more software resellers and vendors to promote the BI platform in Indonesia will be through proof of concept and building the community.

“We will collaborate with universities, startups, and even non-profit organisations. We will also have conversations at the C suite level to let them know that data can help them boost revenue.”

When asked about competitor, Tobing says that the BI market in Indonesia is still growing and competition will always exist.

“We just have to keep on proving the benefit we can give our clients and focus on collaborating with the right vendors.”

Tobing adds that Yellowfin is looking for resellers all across Indonesia and plans to obtain 12 by the end of this year.

“The reason why we are only aiming for a few resellers is that we want a commitment from them and a target. We will let each vendor set own their own specific target,” he says.

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