Adobe powers iflix’s expansion plans in Southeast Asia
By Digital News Asia December 15, 2016
- The partnership will see the roll-out of Adobe Marketing Cloud
- iflix to continue its rapid expansion, cements leadership position in emerging markets
ADOBE, in conjunction with iflix, an Internet TV service for emerging markets, on Dec 14 announced the companies’ long term strategic engagement.
Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimisation solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.
Founded in Kuala Lumpur in 2014, iflix has partnered with over 160 studios and distributors to offer subscribers thousands of TV shows, movies and more.
Adobe’s data-driven solutions will enable iflix to offer customers an unparalleled experience in mobile video-on-demand (VOD) consumption, serving content tailored to its subscribers’ diverse tastes.
The scalability offered by Adobe will be an advantage to iflix as it continues to cement its leadership in the emerging markets.
Adobe Marketing Cloud will help iflix gain a deeper understanding of their customers, enabling the marketing team to effectively design, plan, execute, manage and optimise cross-channel marketing campaigns that will deliver exceptional customer experience.
The implementation involves Adobe’s data-driven solutions – Adobe Analytics for deeper, real-time insights into customer interactions via iflix’s web, mobile apps and video platforms, and Adobe Audience Manager for a complete understanding of each subscriber’s preferences.
Adobe Media Optimizer provides a clear overview of campaign performance which in turn facilitates budget maximization across search, social and display, while Adobe Campaign rounds off the suite, enabling the iflix team to generate loyalty with highly personalized customer engagement.
Iflix Group head of Asia David Goldstein said, “Our aim is to create truly personalised experiences – whether it is suggesting shows in line with the programs users already love or engaging them via email. Adobe’s technology gives us the capability to build unified customer profiles and to get to know our subscribers’ preferences. Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical.
“Adobe provides us all the important customer information in a single view, so we can effectively engage with customers in shorter turnaround times. With a world-class technology suite that offers stability and scalability unlike any other, we are confident that Adobe will be a steadfast partner in our endeavour to bring top-quality content to more consumers in Southeast Asia.”
Adobe Southeast Asia managing director VR Srivatsan (pic, right) said “Customers today expect great experiences, and being able to consistently deliver on that will set iflix apart from the rest in the market. Adobe is excited to be a strategic partner to iflix on their fast-moving expansion roadmap, and we are working closely with the iflix team to deliver the right customer experiences with the help of data and segmentation.”
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