AdAsia launches its CastingAsia ‘influencer’ marketing platform
By Digital News Asia August 30, 2016
- Says it adds data-driven influencer marketing capabilities
- Analyses influencer data to find the right match for brands
SINGAPORE-headquartered AdAsia Holdings Pte Ltd said it has launched its CastingAsia ‘influencer’ marketing platform.
CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns.
This is in addition to desktop, mobile, and video programmatic capabilities bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges, the company said in a statement.
The feature is already available to clients. AdAsia consultants will also be available to guide marketers with their influencer marketing campaigns and use of the platform, it added.
Marketers today need to sift through disparate information silos, taking a scattergun approach to influencer recruitment and spending too much time on managing them – usually bloggers and social media users.
CastingAsia looks to address these issues by automatically analysing influencer data to find the right match for brands. Marketers can also develop scalable influencer marketing campaigns, managed through a central point or in individual markets, AdAsia Holdings said.
“This allows marketers to streamline their marketing efforts further through the AdAsia Digital Platform, and is yet another step towards developing a single platform that solves the needs of a modern marketer,” said its cofounder and chief executive officer Kosuke Sogo (pic).
“With the number of eyeballs on mobile devices and cross-device social media usage in this region, brand storytelling has never been easier.
“This makes Influencer marketing highly relevant in Asia, and marketers should explore opportunities of tying influencer marketing with programmatic advertising,” he added.
AdAsia Holdings, launched in April, also has an office in Bangkok, with plans to further expand into Indonesia, Vietnam, Taiwan, Hong Kong and Japan by 2016; India, Malaysia and the Philippines in 2017; and China in 2018.
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