ADA appoints Anthony Chan as head of growth

• Will lead a team to oversee sales transformation
• Brings over 25 years of martech sales, partnership experience

ADA has appointed Anthony Chan (pic, above) as head of growth to lead and build its marketing technology sales team across the APAC region

This is part of the organisation’s aim to be the leader in the marketing technology enablement space, the firm said in a statement.

It said Chan’s appointment solidifies the suite of digital marketing solutions that the company wants brands to benefit from, especially in such critical times where many marketers are navigating the transition from adtech to martech. 

ADA said Chan and his team will see to ADA’s sales transformation and help deliver on the organisation’s ambitious growth plans to strengthen its footprint as the largest independent analytics, data, and artificial intelligence business in the region.

Anurag Gupta, chief operating officer of ADA, said the firm is thrilled to have Chan onboard.

“Chan’s blend of vast experience in B2B sales, partnership management and consulting is a great addition to our solutions leadership team.

“With his appointment, I am confident in the focus that ADA has in place to strengthen and tap on the opportunities that lie in the 10 markets we’re established in to help brands maximise their Marketing Technology ROI,” said Gupta.

Armed with over 25 years marketing technology sales, partnership management experience with Microsoft, Sitecore and Braze, Chan was most recently vice president, enterprise sales leader of Merkle in Asia Pacific.

“ADA’s growth plans are ahead of the curve and I look forward to leveraging my experience to uncover more growth opportunities for the company,” said Anthony Chan of his new appointment.