5 interesting takeaways from Astro’s Q1 2016 results: Page 4 of 4
By Goh Thean Eu June 15, 2016
Outperforming industry in ad revenue
During the quarter, Astro’s advertising revenue jumped 10% to RM150 million, against RM136 million a year ago.
The bulk of the growth came from its radio business – so video did not kill that star! – and the rest from its TV business. The quarter saw radio listeners increase by 200,000 to 12.8 million.
However, its publication business suffered a 33% decline – but in reality, this decline is negligible and won’t badly hurt the group, as this business plays a very small part in the company’s overall advertising revenue (it posted RM1 million revenue for the quarter ended April 30, 2016).
This is an encouraging set of numbers – especially so when the overall adex (advertising expenditure) growth in Malaysia in Q1 was flat, with radio adex and TV adex experiencing a 9% increase and 1% decline, respectively.
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