Author: Sandeep Joseph
Marketer cannot rush to judgment or oversimplification of ethnic groups CFOs and marketers should project sales based on probabilities, for 2021
The impending death of old school agencies Failure of top management to adapt to digital, key error
There are a number of lessons that figital marketers can learn from Tiger Wood's Augusta win last week says columnist, Sandeep Joseph.
Between 60% and 73% of all data within an enterprise goes unused for analytics.
Despite the many warning signs media companies and ad agencies have been slow to adapt and change.