Author: Jayajyoti Sengupta

Four steps to building sustainable relationships with consumers
The powerful combination of halo data and predictive analytics enables businesses to better understand each consumer and to create new consumer intimacy and immediacy models, writes Jayajyoti Sengupta of Cognizant.
8 recommendations for CIOs to attain flexible delivery
Companies need accessible, adaptable and agile IT to meet today’s demands. Cognizant’s Jayajyoti Sengupta has eight recommendations for CIOs to transition clients to flexible service delivery.
Finding the right tools and maximising Enterprise Architecture
A coherent view of enterprise architecture guides organisations through their transformational journey, affording better focus on strategic use of emerging technologies and significantly reducing time-to-market, writes Jayajyoti Sengupta of Cognizant.
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Digerati50 2020-2021

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