Follow us on:

The business of going social

Edwin YappDec 12, 2013

While enterprises in Malaysia generally acknowledge the power of social media as a genuine tool to boost prospects and create brand awareness amongst consumers, they do not comprehensively understand how it impacts their business, nor do they have formal methodologies to track its return-on-investment (ROI), revealed a new study by PwC.

The full content of this page is available to premium users only.
By commenting below, you agree to abide by our ground rules.

Other Articles

Facebook Timeline


Twitter Timeline